4 Content Marketing Mistakes That Will Wreck Your ROI

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4 Content Marketing Mistakes That Will Wreck Your ROIFund Marketing, Social Media

by Forbes on July 23, 2014 with 0 comments

Here’s what we do know: content marketing is a massively effective method of increasing ROI and overall customer engagement. Here’s what we don’t know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the …

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Five Ways To Transform Your Email Marketing

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Five Ways To Transform Your Email MarketingFinTech

by Forbes on with 0 comments

By Charles Gaudet Given how much email has changed over the last decade, are you still making your email marketing work for you? As you strategically approach your email marketing, consider the fact that 66 percent of consumers have made a purchase as a direct result of an email marketing message. Email is an easy-to-set-up, low-cost and high-return …

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Are We Ready For The Coding Revolution?

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Are We Ready For The Coding Revolution?FinTech, Technology

by Forbes on with 0 comments

It is one of the biggest changes in teaching IT since computers first entered the classroom, but there are concerns over whether we’re really ready for the coding revolution. So far, the drive to teach coding skills in schools has largely been led by volunteers and after-school clubs, such as Code.org and Codecademy in the …

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Premortems Prevent Clusterfugs: Plan for Disaster to Avoid It

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Premortems Prevent Clusterfugs: Plan for Disaster to Avoid ItFinTech

by Matt Stone on July 22, 2014 with 0 comments

We’ve all heard the adage “hindsight is 20/20,” but what if you could enjoy the benefits of hindsight before starting a project at work? To use another well-known saying, “An ounce of prevention is worth a pound of cure.” As Rao and Sutton say in their book, Scaling Up Excellence, “Premortems spur participants to use …

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How to Succeed as an Introverted Financial Planner

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How to Succeed as an Introverted Financial PlannerFinTech

by ThinkAdvisor on July 21, 2014 with 0 comments

Over the past century in the U.S. and much of the western world we have witnessed the rise of the “Culture of Personality” where we focus on how others perceive us. The extroverted ideals of charisma, salesmanship and an outgoing nature are celebrated as key traits of leadership, and introverts are…well, encouraged to be more …

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