Login

25 of the Best Designed Investment Management Websites

Read our follow-up white paper on the 25 Best Asset Management Websites (03 March 2021).

When an advisor clicks on your asset management website, they begin forming opinions straight away… and those opinions make a difference.

Back in 2013, we published 19 of the Best-Designed Asset Management websites and it became one of the most popular ‘entrance pages’ into our website. Since then quite a lot has changed, so we thought it was high time to do another exhaustive review of over 300 investment management websites.

This is not a ranking exercise, but more of a collection of what we feel are the best-in-class websites in our industry – sites that include modern web design techniques and best practices, including: responsiveness (mobile-friendly), large custom photography, best use of screen space, clear navigation, eye-catching graphics, custom typography, less clutter and just overall great design. Further still, are the recent web design trends that we’re seeing being used across the web such as micro-ux, hidden menus and parallax scrolling – all elements that are increasingly being employed in the design of investment management websites.

When doing this review, two things became apparent: some asset managers are pushing the envelope and investing in their digital storefront, but they are in the minority. We found that the vast majority of investment management websites still look dated, are designed at fixed screen sizes that have long been surpassed, are not mobile friendly and have the hallmarks of web design from a decade ago.
But let’s focus on the best examples – and here they are:

In alphabetical order:

1. AB

25 of the Best Designed Investment Management Websites 2

2. BNY Mellon

25 of the Best Designed Investment Management Websites 3

3. Capital Dynamics

25 of the Best Designed Investment Management Websites 4

4. Carmignac

25 of the Best Designed Investment Management Websites 5

5. Columbia Threadneedle

25 of the Best Designed Investment Management Websites 6

6. Coronation

25 of the Best Designed Investment Management Websites 7

7. First Quadrant

25 of the Best Designed Investment Management Websites 8

8. Hermes

25 of the Best Designed Investment Management Websites 9

9. Insight Investment

25 of the Best Designed Investment Management Websites 10

10. J.P. Morgan

25 of the Best Designed Investment Management Websites 11

11. Janus Capital

25 of the Best Designed Investment Management Websites 12

12. JO Hambro

25 of the Best Designed Investment Management Websites 13

13. Jupiter

25 of the Best Designed Investment Management Websites 14

14. Lombard Odier

25 of the Best Designed Investment Management Websites 15

15. London & Capital

25 of the Best Designed Investment Management Websites 16

16. Lord Abbett

25 of the Best Designed Investment Management Websites 17

17. MFS

25 of the Best Designed Investment Management Websites 18

18. Morgan Stanley

25 of the Best Designed Investment Management Websites 19

19. Neuberger Berman

25 of the Best Designed Investment Management Websites 20

20. Principal Global

25 of the Best Designed Investment Management Websites 21

21. Russell Investments

25 of the Best Designed Investment Management Websites 22

22. Schroders

25 of the Best Designed Investment Management Websites 23

23. State Street Global Advisors

25 of the Best Designed Investment Management Websites 24

24. Tobam

25 of the Best Designed Investment Management Websites 25

25. Veritable

25 of the Best Designed Investment Management Websites 26

Who have we missed? Please drop us a comment below and tell us.

Read our follow-up white paper on the 25 Best Asset Management Websites (03 March 2021).

Facebook
X
LinkedIn

Get in touch

Drop us a line and a member of our team will be in touch with you shortly.