A blog for innovative fund marketing and investor servicing professionals
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Digital Marketing


Asset Management Marketing Focus #9


Elliot Burr on September 22, 2017

This week’s round up brings you industry movers, a cryptocurrency-based fund manager, an investment outlook guide, and Kevin Durant’s investment picks.

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FinTech


The Fintech World Series: USA – The Pacific Coast


Elliot Burr on September 21, 2017

Silicon Valley, housing some of the globe’s largest fintech unicorns, is facing competition from similar hotspots in Washington, Oregon and SoCal.

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News


Kurtosys Head of Digital speaks at Citywire Engage Content Breakfast


Elliot Burr on September 20, 2017

On Wednesday 27 September, Kurtosys representative Rich Watts (Global Head of Digital) will be part of the Citywire Engage 2017 Content Breakfast.

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Digital Marketing


Shiny new website? Don’t forget the content


Luke Hinchliffe on September 19, 2017

Merely having a web presence is not enough. Here’s our step-by-step guide to how asset managers can create great content for their shiny new websites.

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Fund Marketing


UK Leads the Way in Asset Management


Luke Hinchliffe on September 18, 2017

The Investment Association released the results of their annual Asset Management Survey, which cemented the UK as a global hub for asset management.

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Digital Marketing


Asset Management Marketing Focus #8


Elliot Burr on September 15, 2017

This week’s round up brings you the latest industry movers, blockchain for asset management, September’s fintech events, and fund exposure in China.

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Digital Marketing


Wake Up, Asset Managers – Are Retailers Your New Competitors?


Alexandra Filippova on September 14, 2017

What if retail giants opened up their own advisory arm? They would become our most trustworthy financial advisor because we already do trust them.

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Social Media for Finance


8 Financial Institutions #winning on Instagram


Elliot Burr on September 13, 2017

A roundup of the key Instagram lessons for asset managers, as shown by eight financial institutions already successful on the social media platform.

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Technology


The New Wave of Asset Management


Mash Patel on September 12, 2017

Asset managers need to do more than sponsor a few sporting events to get noticed. They need to build a brand that fits with the values of millennials.

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Digital Marketing


Asset Management Marketing Focus #7


Elliot Burr on September 08, 2017

This week’s round up brings you the latest industry movers and fund launches, MiFID II issues, industry white papers, and celebrity ICO endorsements.

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Digital Marketing


Investment Marketing: Savvy Investor’s 12 Top White Papers


Andrew Perrins on September 07, 2017

Savvy Investor's research team has been taking a look at the papers most popular with investment marketers this past year.

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Interviews


Choreographing the perfect marketing strategy for asset management


Courtney McQuade on September 06, 2017

An interview with Dr. Catherine Burgy, Head of Marketing & Corporate Communications at LRI Group, on digital marketing strategy in the face of compliance.

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