In today’s day and age, consumers make decisions based on their online experience with a company’s website. Your site acts like a digital office and as an extension of your sales team. That’s why it’s critical to have a website that stands out in appearance, usability and information in order to attract investors, intermediaries and institutions.

Keeping your fund website fresh with current, searchable fund information, compelling content and interactive charting can be made simpler. Is the navigation straightforward? Are there direct connections to your performance data and clear calls to action? Can it be easily found by search engines?

See what makes a great fund manager’s website. Here is a breakdown of the must-have components your website needs to be considered a top-notch, conversion machine.

Anatomy of a Great Fund Manager's Website

Hi-Res Graphics

Many people use retina or high density screens and this is no longer limited to handheld devices. Make your images razor sharp with hi-res images and SVG graphics where possible.

Simple Navigation

Lengthy or cluttered menus equal a poor user experience. Group pages into as few sections as possible and consider using mega menus to house multiple links.

SEO Optimized Code

A good SEO strategy starts with clean, semantic code. Google is ready to index your web pages but make sure it can access the information easily.

Responsive Design

Responsive web design is now a no-brainer. Making your pages display correctly for mobile and tablet devices will increase traffic and reduce your bounce rate.

Clear Calls To Action

Fund websites contain a lot of infomation so it’s vital that the design of the page highlights the CTAs that matter. Remember the purpose of the web page.

Fund Watch List

Give your visitors access to a funds watch list by using cookies, so they don’t need to register or make an account straight away. You can default the list with your top performing funds.

Interactive Performance

Interactive fund performance charts can vastly improve the UX for your visitors. Tools that include the ability to compare funds and benchmarks become “sticky” elements to your site.

Tracking, Testing, Automation

Alongside any good website are the tools marketers use to track conversions, cookie users for ad retargeting, A/B test pages, analyse traffic and convert users into prospects.

Want to learn more or book an online demonstration with our team?

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Luke Hinchliffe

Head of Digital Marketing at Kurtosys Systems
Passionate about digital marketing and design for financial services.
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