Articles by Alexandra DiSalvo

How 6 Asset Managers Reacted to the US Election

By Alexandra DiSalvo on November 22, 2016

It has been almost two weeks now since one of the most surprising nights in political history, with Donald Trump beating Hillary Clinton to become the 45th President of the United States of America. It is…

Recent Events in Fund History [INFOGRAPHIC]

By Alexandra DiSalvo on September 8, 2016

The history of funds is a rich one with many important events shaping the industry we know today. From the Dutch merchant and broker, Adriaan van Ketwich, forming a trust back in 1774 to the US…

Kurtosys Power 100: The Most Influential Women in Finance on Twitter

By Alexandra DiSalvo on August 1, 2016
women in finance power100

Welcome to the Women in Finance Power 100! Each week we track the most influential financial #women on Twitter using Klout score. If you consider yourself a #finserv social influencer then join the race by clicking the grey “Join” button…

12 Facts About B2B Digital Marketing [INFOGRAPHIC]

By Alexandra DiSalvo on July 11, 2016
Digital Marketing The Facts FT Image

Here at Kurtosys we are avid promoters of social media and content creation in financial services. These digital methods are invaluable for marketers, not only do they help companies keep up with rising numbers of millennial clients and colleagues,…

14 of the Best Designed ETF Websites

By Alexandra DiSalvo on June 10, 2016
best designed ETF websites

We’ve blogged plenty about ETFs in the last year, so we thought it was timely to do one of our favorite ‘design roundups’ but this time focusing on the best designed ETF websites. The popularity of…

17 Great Examples of Professional Websites Built in WordPress

By Alexandra DiSalvo on March 24, 2016
wordpress websites

One in four websites is powered by WordPress. That’s 25% of the web. That’s a pretty amazing statistic when you think WordPress was built initially as blogging platform in 2003, but has matured into a fully functional…

11 Examples of Financial Data on Social Media

By Alexandra DiSalvo on February 25, 2016

From hashtags to Twitter polls, there are a variety of tactics asset and fund management marketers can use to help drive engagement on social media. Financial institutions optimize these channels to share their content and connect…

Asset Management Marketing on a Shoestring Budget

By Alexandra DiSalvo on January 21, 2016

One of the most difficult obstacles a small asset manager faces is how to execute an effective digital marketing plan on a tight budget. Even with limited resources, these marketers have to find ways to attract…

6 Essential SEO Factors for the Perfect Fund Web Page

By Alexandra DiSalvo on January 14, 2016

From selecting a restaurant for dinner to trying to decide on a new mattress, the majority of people take to search engines to provide them with accessible, convenient and trust-worthy information. In fact, a 2012 report…

Kurtosys Power 100: The Most Influential U.S. Wealth Managers on Twitter

By Alexandra DiSalvo on December 17, 2015
The Most Influential U.S. Wealth Managers on Twitter

A list of the leading US based Wealth Managers on Twitter measured by Klout score, to see where these firms stand in the social world. This list is no longer being updated. It was last updated…

5 LinkedIn INfluencers Asset Management Marketers Should Follow in 2016

By Alexandra DiSalvo on December 2, 2015
5 LinkedIn INfluencers Wealth Management Marketers Should Follow for New Year Inspiration

‘Tis the season to be inspired. We’re winding down 2015 and quickly preparing for another 365 days. With the new year, comes a fresh start, a reimbursed budget and new business goals for your firm’s marketing department. In…

5 Common SEO Mistakes On Investment Management Websites

By Alexandra DiSalvo on October 27, 2015

When it comes to SEO, many think that as long as their home page shows when people Google their company name, they’ve sufficiently optimized their page for search engines. Think again. The asset management industry is…