Articles by Courtney McQuade

Kurtosys Power 100: The Most Influential U.S. Wealth Managers on Twitter

By Courtney McQuade on December 17, 2015
The Most Influential U.S. Wealth Managers on Twitter

A list of the leading US based Wealth Managers on Twitter measured by Klout score, to see where these firms stand in the social world. This list is no longer being updated, it was last updated…

5 LinkedIn INfluencers Asset Management Marketers Should Follow in 2016

By Courtney McQuade on December 2, 2015
5 LinkedIn INfluencers Wealth Management Marketers Should Follow for New Year Inspiration

‘Tis the season to be inspired. We’re winding down 2015 and quickly preparing for another 365 days. With the new year, comes a fresh start, a reimbursed budget and new business goals for your firm’s marketing department. In…

5 Common SEO Mistakes On Investment Management Websites

By Courtney McQuade on October 27, 2015
common-SEO-mistakes

When it comes to SEO, many think that as long as their home page shows when people Google their company name, they’ve sufficiently optimized their page for search engines. Think again. The asset management industry is…

Kurtosys Power 100: The Most Influential Asset Managers on Twitter

By Courtney McQuade on September 30, 2015
asset-managers-on-twitter

It’s been fun! But unfortunately this list is no longer being updated, it was last updated on May 15, 2018. Thank you to all those who participated in our leaderboard.  

5 Effective Web Design Trends for Investment Management Websites

By Courtney McQuade on August 25, 2015
investment-management-website

We’ve blogged before about how financial services, particularly asset management, is behind the curve in terms of web design and user experience. But things are changing, slower than other industries, but changing they are and for…

[Video] Asset Management Must Change to Meet Customer Needs

By Courtney McQuade on August 13, 2015
customer-engagement

Lately, I’ve been referring to video over text to consume my usual dosage of news and insights. During my daily hunt to find current content on the industry, I came across a gold mine of good…

Recommended Content: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By Courtney McQuade on July 29, 2015
content-recommendation

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…

Optimization & User Tracking: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By Courtney McQuade on July 23, 2015
Optimization & User Tracking

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…