Articles by Dan Sondhelm

Why Knowing Who is Visiting Your Website is Important

By Dan Sondhelm on January 29, 2019

When it comes to stock selection, investment managers understand the application of top-down and bottom-up analytics. One focuses on the big picture of how the overall economy and macroeconomic factors drive the markets and stock prices,…

Why Email Blasts Are Dead and Marketing Automation is Thriving

By Dan Sondhelm on November 21, 2018

As the financial services world continues its slow crawl into the digital age, boutique asset management firms and mutual fund companies are facing new challenges in marketing and growing their businesses. Many firms have reached a…