Articles by Dan Sondhelm

Technology is Changing the Playing Field (and the Players)

By Dan Sondhelm on March 13, 2019
Tech-playing-field

The unalterable trends transforming the asset management industry are forcing firms to question their business models with many scrambling to maintain relevance in an evolving value chain. At the core of the disruption is technological advancement,…

Why Knowing Who is Visiting Your Website is Important

By Dan Sondhelm on January 29, 2019
Website-ROI

When it comes to stock selection, investment managers understand the application of top-down and bottom-up analytics. One focuses on the big picture of how the overall economy and macroeconomic factors drive the markets and stock prices,…

Why Email Blasts Are Dead and Marketing Automation is Thriving

By Dan Sondhelm on November 21, 2018
evolution

As the financial services world continues its slow crawl into the digital age, boutique asset management firms and mutual fund companies are facing new challenges in marketing and growing their businesses. Many firms have reached a…