Articles by David Wilson

16 Tools to Optimise Sales and Marketing Productivity

By David Wilson on September 6, 2016
productivity tools

With endless folders, emails and projects to keep track of it can become hard to organise and prioritise your conversations and files, let alone your calendar. These are some of the tools we use internally here…

How 5 Asset Managers Broke the Brexit Result

By David Wilson on June 27, 2016
brexit ft image

In the wake of the UK’s EU referendum and its “Brexit” outcome, the start of trading on Friday the 24th of June marked a challenging morning for asset managers across the UK and Europe. With the value…

7 UX Techniques to Improve Fund Data Display

By David Wilson on January 26, 2016
user-expierence-fund-date-display

“User experience” has become more than just a buzzword, it is now a foundation stone of good web design and usability. I remember when website creation was all about accessibility – making web pages available for those…

5 Popular Ways Fund Managers Use Infographics on Twitter

By David Wilson on November 17, 2015
Fund Managers using Infographics on Twitter

More and more investment managers are using Twitter to increase brand awareness and connect with their audience in similar ways successful consumer brands do. For instance, firms like Deutsche Bank, Goldman Sachs and Credit Suisse (just…

3 Benefits of Using Microsites in Your Fund Marketing Campaigns

By David Wilson on October 13, 2015
microsites

Microsites have long played a part in the digital marketing toolbox. They are designed to be small, separate entities and usually take the form of a small number of pages, maybe even a single web page….

Why It’s Important to Visually Display Data

By David Wilson on September 10, 2015
data-visualization

For hundreds of years, people have relied on visual representations to understand information easily and quickly. In a popular TEDTalk, data journalist David McCandless talks to the engaged crowd about how data visualization can solve information…

Dynamic Advertising & Retargeting: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By David Wilson on August 3, 2015
content-recommendation

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…

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