Articles by Farnham Rankin

How 6 Asset Managers Reacted to the US Election

By Farnham Rankin on November 22, 2016
us-election-2

It has been almost two weeks now since one of the most surprising nights in political history, with Donald Trump beating Hillary Clinton to become the 45th President of the United States of America. It is…

Recent Events in Fund History [INFOGRAPHIC]

By Farnham Rankin on September 8, 2016
Recent events in fund history

The history of funds is a rich one with many important events shaping the industry we know today. From the Dutch merchant and broker, Adriaan van Ketwich, forming a trust back in 1774 to the US…

14 of the Best Designed ETF Websites

By Farnham Rankin on June 10, 2016
best designed ETF websites

We’ve blogged plenty about ETFs in the last year, so we thought it was timely to do one of our favorite ‘design roundups’ but this time focusing on the best designed ETF websites. The popularity of…

11 Examples of Financial Data on Social Media

By Farnham Rankin on February 25, 2016
financial-data-on-social-media

From hashtags to Twitter polls, there are a variety of tactics asset and fund management marketers can use to help drive engagement on social media. Financial institutions optimize these channels to share their content and connect…

6 Essential SEO Factors for the Perfect Fund Web Page

By Farnham Rankin on January 14, 2016
SEO-factors

From selecting a restaurant for dinner to trying to decide on a new mattress, the majority of people take to search engines to provide them with accessible, convenient and trust-worthy information. In fact, a 2012 report…

5 LinkedIn INfluencers Asset Management Marketers Should Follow in 2016

By Farnham Rankin on December 2, 2015
5 LinkedIn INfluencers Wealth Management Marketers Should Follow for New Year Inspiration

‘Tis the season to be inspired. We’re winding down 2015 and quickly preparing for another 365 days. With the new year, comes a fresh start, a reimbursed budget and new business goals for your firm’s marketing department. In…

5 Common SEO Mistakes On Investment Management Websites

By Farnham Rankin on October 27, 2015
common-SEO-mistakes

When it comes to SEO, many think that as long as their home page shows when people Google their company name, they’ve sufficiently optimized their page for search engines. Think again. The asset management industry is…

Kurtosys Power 100: The Most Influential Asset Managers on Twitter

By Farnham Rankin on September 30, 2015
asset-managers-on-twitter

Welcome to the Asset Managers Power 100. Each week we track the Asset Management brands dominating on Twitter by using Klout score. If  you’re an asset manager, who thinks your company can compete, then join in with the friendly…

Why Isn’t More Fund Data Aligned with Content Marketing?

By Farnham Rankin on September 22, 2015
charts-tables

Content marketing has become a lynchpin in many financial institutions marketing departments. Despite the asset management industry being late to the party, there’s been a huge increase in websites being launched as dedicated content hubs as…

5 Effective Web Design Trends for Investment Management Websites

By Farnham Rankin on August 25, 2015
investment-management-website

We’ve blogged before about how financial services, particularly asset management, is behind the curve in terms of web design and user experience. But things are changing, slower than other industries, but changing they are and for…

[Video] Asset Management Must Change to Meet Customer Needs

By Farnham Rankin on August 13, 2015
customer-engagement

Lately, I’ve been referring to video over text to consume my usual dosage of news and insights. During my daily hunt to find current content on the industry, I came across a gold mine of good…

Recommended Content: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By Farnham Rankin on July 29, 2015
content-recommendation

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…

©2017 Kurtosys Blog