Articles by Garth Alistoun

5 signs it’s time to consider outsourcing your fund marketing document production

By Garth Alistoun on March 9, 2019

The asset management industry is under constant pressure to keep fees as low as possible. To do this, while remaining profitable, you have to find ways to keep your business costs down. Once cost-cutting strategy that…

7 Tips to Creating the Perfect Fund Fact Sheet [INFOGRAPHIC]

By Garth Alistoun on February 5, 2019
7 Tips to Creating the Perfect Fund Fact Sheet

Pointers for creating the perfect fund fact sheet If you work in Fund Marketing, then you know the importance design plays in communicating fund information to investors. From getting your branding spot on, to using chart labels,…

7 Reasons why doting on digital won’t mean the end of fund documents

By Garth Alistoun on January 27, 2019

The asset management industry is on a voyage of digital discovery, with firms spending more than ever before on digital marketing and tools. Firms of every size are beginning to understand how digital channels can help…

5 Things We Can Automate In Your Fund Factsheets

By Garth Alistoun on January 23, 2019

Automating manual processes, like fund factsheet creation, is simple and advantageous. It saves time, reduces costs, lightens up the workload and minimizes errors. Nonetheless, many asset management firms are still manually and inefficiently creating fund factsheets…

The top 8 fund factsheet production frustrations, and how to eradicate them

By Garth Alistoun on January 14, 2019

If you’re a fund marketer, chances are you’ll have had your fair share of fund fact sheet disasters — days where everything went wrong, the numbers didn’t add up, everyone wanted to amend their copy — the…