Articles by Luke Hinchliffe

Kurtosys sponsors the Cross-Border Distribution Conference, Luxembourg

By Luke Hinchliffe on January 16, 2018
Cross-Border Distribution

This year, Kurtosys are proud to be gold sponsors of the Cross-Border Distribution Conference on the 30th of January in Luxembourg. In an event hosted by Deloitte and Elvinger Hoss Prussen, the sixth annual conference promises to be…

Why fund managers need to watch their language

By Luke Hinchliffe on December 5, 2017

With the nature of asset management changing all the time, it’s important that fund managers are flexible enough to adapt to market conditions in order to achieve their aim of increasing assets under management (AuM). With…

Can your audience actually read your content?

By Luke Hinchliffe on November 2, 2017
Content Audience Maze

Content marketing is something that fund managers have caught on to in recent years, and it provides a very effective way of connecting with partners and clients. Indeed, in Kurtosys’ annual survey 63% of respondents said…

48% of asset managers think regulation will cause most disruption in future [Survey]

By Luke Hinchliffe on October 10, 2017
Survey 2017 featured image

This past month, Kurtosys rolled out its annual survey to find out how marketers at asset management firms were reacting to changes in the digital landscape. In 2016, we attempted to dig deep to find out…

Too much data, not enough text – correcting the balance of data visualisations

By Luke Hinchliffe on September 26, 2017

We’ve talked many times before about the importance of effective data visualisation. It’s crucial for demonstrating to clients the value of what asset managers do – but there are far too many cases where these visualisations…

Shiny new website? Don’t forget the content

By Luke Hinchliffe on September 19, 2017

The financial services industry has changed immeasurably in the past few years thanks to digital transformation. While many financial institutions took some persuasion to even build a customer-facing website at all, the digital revolution dictates that…

UK Leads the Way in Asset Management

By Luke Hinchliffe on September 18, 2017
Investment Association

Last week, The Investment Association (IA) released the results of their annual Asset Management Survey, which cemented the UK as a global hub for asset management, second only to the US. The IA’s first survey following…

Friday Fund Marketing Roundup #49

By Luke Hinchliffe on July 21, 2017
Friday Fund Marketing Roundup

Welcome to our fund marketing round-up At Kurtosys we live and breathe digital marketing for asset management, so we’ve collated some industry highlights that hopefully you’ll find useful. From the latest fintech software to an upcoming trade…

5 Reasons to attend TSAM New York (#4 will shock you!)

By Luke Hinchliffe on June 20, 2017
5 Reasons to go to TSAM New York

TSAM is pitched as an event for senior decision makers from the world’s most innovative and forward-thinking asset managers globally. That’s why on June 21st 2017, Kurtosys are excited to be exhibiting at the event in…

Using Google Analytics Benchmarks for your Investment Management Website

By Luke Hinchliffe on June 8, 2017

The Google Analytics Benchmarking tool is nothing new. It was re-released as a feature in 2014 after being discontinued back in 2011, and since then has grown more and more useful each year as more data…

Kurtosys CFO Scott Gellman wins CFO Innovation Award

By Luke Hinchliffe on June 6, 2017
CFO Awards 2017

We’re proud to announce that Scott Gellman, the Kurtosys CFO/COO, has won in this year’s CFO Innovation Awards. After being nominated as a finalist back in the 2016 awards, this year Scott won in the category for CFO as COO, with…

7 Digital Marketing Trends Coming to FinServ in 2017

By Luke Hinchliffe on December 15, 2016
Marketing Trends

As we come to the end of another year in the world of FinTech marketing, what better way to finish than looking ahead to what digital marketing trends will dominate financial services in 2017? Of course,…