Articles by Luke Hinchliffe

7 Digital Marketing Trends Coming to FinServ in 2017

By Luke Hinchliffe on December 15, 2016
Marketing Trends

As we come to the end of another year in the world of FinTech marketing, what better way to finish than looking ahead to what digital marketing trends will dominate financial services in 2017? Of course,…

Marketing Automation in Investment Websites – a Lost Opportunity?

By Luke Hinchliffe on October 20, 2016
marketing automation

In 2014 I wrote a paper called ‘Marketing Automation for Fund Managers’ which detailed some of the benefits investment management websites could gain from integrating modern marketing automation software. One of the reasons I wrote the…

Kurtosys shortlisted in Investment Week’s 2016 Fund Services Awards

By Luke Hinchliffe on August 25, 2016
Investment Week Fund Services Awards

Kurtosys is thrilled to be one of the finalists in this year’s Investment Week Fund Services Awards, shortlisted in the category for Best Technology Provider. The Fund Services Awards are designed to celebrate companies that offer…

Report exposes Wealth Managers are failing to reach their digital potential

By Luke Hinchliffe on July 26, 2016
wealth managers digital potential

MyPrivateBanking – an independent research firm based in Switzerland – analysed 15 secure online and mobile presences of 12 wealth managers worldwide, which are only accessible to clients. Using over 60 criteria, they evaluated areas such…

Kurtosys CFO Nominated for CFO Innovation Award

By Luke Hinchliffe on March 11, 2016
2016 CFO Awards

NEW YORK, NY – March 11, 2016 – Scott Gellman, CFO and COO at Kurtosys has been selected as a Finalist in the CFO Innovation Awards. Scott has been nominated for the best CFO as COO…

500 Blog Posts – A Content Marketing Journey

By Luke Hinchliffe on March 9, 2016
500 Blog Posts - A Content Marketing Journey

As I was editing some of our blog content recently I spotted something in our WordPress admin panel – we had published 499 blog posts! So naturally, I had to write something ‘special’ to mark post number…

Q&A: MyPrivateBanking’s Report on Fund and Asset Management Websites

By Luke Hinchliffe on February 17, 2016

The foundation of any financial firm’s digital experience starts with a well-designed, data-driven website. MyPrivateBanking conducted extensive research to compile the ultimate report on desktop and mobile websites for fund managers. The report analyzes the strong and weak…

Q&A: Savvy Investor’s “Knowledge Network” for Institutional Investors

By Luke Hinchliffe on February 6, 2016
Savvy Investor

Savvy Investor is a relatively new entrant into the content marketing arena, but has proved an instant hit with institutional investors worldwide, reaching critical mass in less than twelve months and gaining 200 new members every…

Asset Management in 2016 – Your Predictions

By Luke Hinchliffe on January 7, 2016

2015 was an exciting year for the global asset management industry. The popularity of robo-advisors, the rise of Millennials and the growth of ETFs were just a few drivers of change in the asset management sector…

The Future of ETFs [INFOGRAPHIC]

By Luke Hinchliffe on January 5, 2016
The Future of ETFs (INFOGRAPHIC)

In The Inexorable Rise of the ETF and The Unstoppable Growth of ETFs (INFOGRAPHIC) we’ve discussed some of the reasons for the ascension of exchange-traded funds, but what lies ahead for the ETF market in the years to…

25 of the Best Designed Investment Management Websites

By Luke Hinchliffe on November 3, 2015
best designed investment management websites

Back in 2013, we published 19 of the Best-Designed Asset Management websites and it became one of the most popular ‘entrance pages’ into our website. Since then quite a lot has changed, so we thought it was high…

2015 Digital Marketing Practices at Asset Management Firms

By Luke Hinchliffe on October 22, 2015

What are the top challenges for digital marketers at asset management firms? What are the goals of digital marketing programs at firms? What are the most important channels for digital marketers? All of these questions and…

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