Articles by Luke Hinchliffe

Generali Investments launches new fund tools features using Kurtosys

By Luke Hinchliffe on November 28, 2018
Generali Investments phase 2

Generali Investments have recently gone live with a new version of their website platform powered by Kurtosys. Back in September 2017, Generali Investments launched a major new website using the Kurtosys platform, as part of a…

Why asset managers need to start thinking about voice search

By Luke Hinchliffe on November 26, 2018

Unless you’ve been offline for the last year or so, you will be aware of the rise of voice-based search and seen at least one voice-based gadget in someone’s kitchen. You may already be a seasoned…

8 Elements of a Great Fund Explorer [INFOGRAPHIC]

By Luke Hinchliffe on August 20, 2018
kurtosys fund explorer

Firstly, what is a fund explorer? AKA a Fund Finder, a fund explorer is simply a web page that is dedicated to displaying all of an asset manager’s investment products in one place. They are normally…

Asset Manager Websites Then & Now

By Luke Hinchliffe on April 30, 2018
Asset Manager Websites Then & Now

It’s now been 28 years since computer scientist Tim Berners-Lee invented the World Wide Web back in 1990. Not many people will remember browsing the internet much until later that decade, when many companies created the first…

What’s in your marketing tech stack?

By Luke Hinchliffe on April 25, 2018
What’s in your marketing tech stack

Have you ever stopped to consider how much marketing technology you are currently using at work? We are now so immersed in technology to facilitate our daily work, we rarely stop to look at the whole…

Why they call this digital project manager “the fixer”

By Luke Hinchliffe on March 29, 2018

An interview with Amanda Curran, who leads Project Management & Digital Implementation at AllianceBernstein   Tell us about your role at AllianceBernstein I’m a project manager and fall under the digital project management team. What tends…

Choosing a CMS for your investment website: 9 considerations

By Luke Hinchliffe on March 1, 2018
Choosing a CMS

Choosing a new content management system for any website can be challenging, but for an investment management website there are even more factors to consider. Implementation for a new website solution is not to be taken…

Kurtosys sponsors the Cross-Border Distribution Conference, Luxembourg

By Luke Hinchliffe on January 16, 2018
Cross-Border Distribution

This year, Kurtosys are proud to be gold sponsors of the Cross-Border Distribution Conference on the 30th of January in Luxembourg. In an event hosted by Deloitte and Elvinger Hoss Prussen, the sixth annual conference promises to be…

Why fund managers need to watch their language

By Luke Hinchliffe on December 5, 2017

With the nature of asset management changing all the time, it’s important that fund managers are flexible enough to adapt to market conditions in order to achieve their aim of increasing assets under management (AuM). With…

Can your audience actually read your content?

By Luke Hinchliffe on November 2, 2017
Content Audience Maze

Content marketing is something that fund managers have caught on to in recent years, and it provides a very effective way of connecting with partners and clients. Indeed, in Kurtosys’ annual survey 63% of respondents said…

48% of asset managers think regulation will cause most disruption in future [Survey]

By Luke Hinchliffe on October 10, 2017
Survey 2017 featured image

This past month, Kurtosys rolled out its annual survey to find out how marketers at asset management firms were reacting to changes in the digital landscape. In 2016, we attempted to dig deep to find out…

Too much data, not enough text – correcting the balance of data visualisations

By Luke Hinchliffe on September 26, 2017

We’ve talked many times before about the importance of effective data visualisation. It’s crucial for demonstrating to clients the value of what asset managers do – but there are far too many cases where these visualisations…