Articles by Luke Hinchliffe

Can your audience actually read your content?

By Luke Hinchliffe on November 2, 2017
Content Audience Maze

Content marketing is something that fund managers have caught on to in recent years, and it provides a very effective way of connecting with partners and clients. Indeed, in Kurtosys’ annual survey 63% of respondents said…

48% of asset managers think regulation will cause most disruption in future [Survey]

By Luke Hinchliffe on October 10, 2017
Survey 2017 featured image

This past month, Kurtosys rolled out its annual survey to find out how marketers at asset management firms were reacting to changes in the digital landscape. In 2016, we attempted to dig deep to find out…

Too much data, not enough text – correcting the balance of data visualisations

By Luke Hinchliffe on September 26, 2017
Data-Text-Balance

We’ve talked many times before about the importance of effective data visualisation. It’s crucial for demonstrating to clients the value of what asset managers do – but there are far too many cases where these visualisations…

Shiny new website? Don’t forget the content

By Luke Hinchliffe on September 19, 2017
Content-websites

The financial services industry has changed immeasurably in the past few years thanks to digital transformation. While many financial institutions took some persuasion to even build a customer-facing website at all, the digital revolution dictates that…

UK Leads the Way in Asset Management

By Luke Hinchliffe on September 18, 2017
Investment Association

Last week, The Investment Association (IA) released the results of their annual Asset Management Survey, which cemented the UK as a global hub for asset management, second only to the US. The IA’s first survey following…

Friday Fund Marketing Roundup #49

By Luke Hinchliffe on July 21, 2017
Friday Fund Marketing Roundup

Welcome to our fund marketing round-up At Kurtosys we live and breathe digital marketing for asset management, so we’ve collated some industry highlights that hopefully you’ll find useful. From the latest fintech software to an upcoming trade…

5 Reasons to attend TSAM New York (#4 will shock you!)

By Luke Hinchliffe on June 20, 2017
5 Reasons to go to TSAM New York

TSAM is pitched as an event for senior decision makers from the world’s most innovative and forward-thinking asset managers globally. That’s why on June 21st 2017, Kurtosys are excited to be exhibiting at the event in…

Using Google Analytics Benchmarks for your Investment Management Website

By Luke Hinchliffe on June 8, 2017
GA-benchmarks

The Google Analytics Benchmarking tool is nothing new. It was re-released as a feature in 2014 after being discontinued back in 2011, and since then has grown more and more useful each year as more data…

Kurtosys CFO Scott Gellman wins CFO Innovation Award

By Luke Hinchliffe on June 6, 2017
CFO Awards 2017

We’re proud to announce that Scott Gellman, the Kurtosys CFO/COO, has won in this year’s CFO Innovation Awards. After being nominated as a finalist back in the 2016 awards, this year Scott won in the category for CFO as COO, with…

7 Digital Marketing Trends Coming to FinServ in 2017

By Luke Hinchliffe on December 15, 2016
Marketing Trends

As we come to the end of another year in the world of FinTech marketing, what better way to finish than looking ahead to what digital marketing trends will dominate financial services in 2017? Of course,…

Marketing Automation in Investment Websites – a Lost Opportunity?

By Luke Hinchliffe on October 20, 2016
marketing automation

In 2014 I wrote a paper called ‘Marketing Automation for Fund Managers’ which detailed some of the benefits investment management websites could gain from integrating modern marketing automation software. One of the reasons I wrote the…

Kurtosys shortlisted in Investment Week’s 2016 Fund Services Awards

By Luke Hinchliffe on August 25, 2016
Investment Week Fund Services Awards

Kurtosys is thrilled to be one of the finalists in this year’s Investment Week Fund Services Awards, shortlisted in the category for Best Technology Provider. The Fund Services Awards are designed to celebrate companies that offer…