Articles by Luke Hinchliffe

500 Blog Posts – A Content Marketing Journey

By Luke Hinchliffe on March 9, 2016
500 Blog Posts - A Content Marketing Journey

As I was editing some of our blog content recently I spotted something in our WordPress admin panel – we had published 499 blog posts! So naturally, I had to write something ‘special’ to mark post number…

Q&A: MyPrivateBanking’s Report on Fund and Asset Management Websites

By Luke Hinchliffe on February 17, 2016
fund-and-asset-management-websites

The foundation of any financial firm’s digital experience starts with a well-designed, data-driven website. MyPrivateBanking conducted extensive research to compile the ultimate report on desktop and mobile websites for fund managers. The report analyzes the strong and weak…

Q&A: Savvy Investor’s “Knowledge Network” for Institutional Investors

By Luke Hinchliffe on February 6, 2016
Savvy Investor

Savvy Investor is a relatively new entrant into the content marketing arena, but has proved an instant hit with institutional investors worldwide, reaching critical mass in less than twelve months and gaining 200 new members every…

6 Essential SEO Factors for the Perfect Fund Web Page

By Luke Hinchliffe on January 14, 2016
SEO-factors

From selecting a restaurant for dinner to trying to decide on a new mattress, the majority of people take to search engines to provide them with accessible, convenient and trust-worthy information. In fact, a 2012 report…

Asset Management in 2016 – Your Predictions

By Luke Hinchliffe on January 7, 2016
asset-management-in-2016

2015 was an exciting year for the global asset management industry. The popularity of robo-advisors, the rise of Millennials and the growth of ETFs were just a few drivers of change in the asset management sector…

The Future of ETFs [INFOGRAPHIC]

By Luke Hinchliffe on January 5, 2016
The Future of ETFs (INFOGRAPHIC)

In The Inexorable Rise of the ETF and The Unstoppable Growth of ETFs (INFOGRAPHIC) we’ve discussed some of the reasons for the ascension of exchange-traded funds, but what lies ahead for the ETF market in the years to…

25 of the Best Designed Investment Management Websites

By Luke Hinchliffe on November 3, 2015
best designed investment management websites

New in 2018: The 50 Best-Designed Asset Management Websites When an advisor clicks on your asset management website, they begin forming opinions straight away… and those opinions make a difference. Back in 2013, we published 19…

2015 Digital Marketing Practices at Asset Management Firms

By Luke Hinchliffe on October 22, 2015
digital-marketing-survey

What are the top challenges for digital marketers at asset management firms? What are the goals of digital marketing programs at firms? What are the most important channels for digital marketers? All of these questions and…

bank muscat Asset Management Launches Leading-edge Digital Fund Factsheet Tool Developed by Kurtosys

By Luke Hinchliffe on September 29, 2015
muscat-tools

Kurtosys’ first Middle East client implements an interactive and up-to-date digital fund factsheet for investors on their website LONDON – September 29, 2015 – Kurtosys, a leading financial technology provider of fund marketing and investor servicing…

Why Isn’t More Fund Data Aligned with Content Marketing?

By Luke Hinchliffe on September 22, 2015
charts-tables

Content marketing has become a lynchpin in many financial institutions marketing departments. Despite the asset management industry being late to the party, there’s been a huge increase in websites being launched as dedicated content hubs as…

Kurtosys’ Survey of Asset Management Marketers Reveals Industry Best Practices

By Luke Hinchliffe on July 27, 2015

Respondents prioritize content-rich websites as key to high-quality investor experiences New York, NY – July 27, 2015 – Kurtosys, a leading global financial technology firm that creates digital marketing and reporting tools for asset managers, released the results…

Marketing Automation: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By Luke Hinchliffe on July 14, 2015
idea-marketing-automation

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…