Articles by Luke Hinchliffe

Marketing Automation: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By Luke Hinchliffe on July 14, 2015

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…

Stellar Asset Management Introduces Content and Data-Rich Website Developed by Kurtosys

By Luke Hinchliffe on May 28, 2015
Stellar AM

Kurtosys’ Website Solution Gives Stellar’s Marketing Team Complete Control of Their Content and Data With the Help of WordPress London, UK – May 28, 2015 – Kurtosys, a global financial technology firm that helps asset managers…

19 Great Examples of Mobile-Friendly Asset Management Websites

By Luke Hinchliffe on April 19, 2015

On April 21st of this year, Google will roll out changes to their search algorithm which will mean mobile-friendliness will become a ranking factor in their search results. Many of you will have already noticed the mobile-friendly…

BNY Mellon Launches New UK Advisory Website Powered by Kurtosys

By Luke Hinchliffe on March 25, 2015
BNY Mellon Launches New UK Advisory Website Powered by Kurtosys

BNY Mellon UK Deploys Dynamic Content-Focused Site for Advisors LONDON, UK — March 25, 2015 — Kurtosys, a global financial technology firm that creates digital marketing and reporting tools for fund managers, delightfully announces the launch…

UK Fund Management Report [Infographic]

By Luke Hinchliffe on February 10, 2015

It’s an exciting time for the UK financial services industry — and the new report by UK Trade & Investment (UKTI) proves it! UKTI recently released a comprehensive report on the state of fund management in…

Storytelling with Data Visualization

By Luke Hinchliffe on January 27, 2015

I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the…

Transforming Asset Management Reporting [Infographic]

By Luke Hinchliffe on January 21, 2015

Next time you’re “just browsing” with no real mission in mind, take a look at some of the so-called “disruptive” financial service providers. Examples include Funding Circle (peer-to-business loans), Nutmeg (robo-investment advisor), Crowdcube (startup equity crowd…

Anatomy of a Great Fund Manager’s Website

By Luke Hinchliffe on January 15, 2015
Anatomy of a Great Fund Manager's Website

In today’s day and age, consumers make decisions based on their online experience with a company’s website. Your site acts like a digital office and as an extension of your sales team. That’s why it’s critical…

How to be a Marketing Superhero in Financial Services

By Luke Hinchliffe on December 16, 2014
How to be a Marketing Superhero in Financial Services

It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their…

The Big Picture: Marketing Automation for FinServ Marketers [Infographic]

By Luke Hinchliffe on November 3, 2014

Marketing automation is one of the most pivotal developments to have happened to digital marketing since the Internet began. It allows financial services marketers to streamline tasks and in turn, create operational efficiency and faster revenue…

By the Numbers: Asset Management in Europe

By Luke Hinchliffe on October 16, 2014

In the beginning of 2014, we created an infographic on asset management in Europe based on end of 2012 data from European Fund and Asset Management Association (EFAMA). Recently, EFAMA published an updated review on the asset management industry…

Fonts for Finance – Which Typefaces Are Best?

By Luke Hinchliffe on October 9, 2014

I recently stumbled upon a discussion on LinkedIn for a group called “Financial Modelling in Excel” where I noticed an analyst had enquired which fonts people preferred using in financial spreadsheets. I was surprised to find…