Articles by Luke Hinchliffe

Stellar Asset Management Introduces Content and Data-Rich Website Developed by Kurtosys

By Luke Hinchliffe on May 28, 2015
Stellar AM

Kurtosys’ Website Solution Gives Stellar’s Marketing Team Complete Control of Their Content and Data With the Help of WordPress London, UK – May 28, 2015 – Kurtosys, a global financial technology firm that helps asset managers…

19 Great Examples of Mobile-Friendly Asset Management Websites

By Luke Hinchliffe on April 19, 2015

On April 21st of this year, Google will roll out changes to their search algorithm which will mean mobile-friendliness will become a ranking factor in their search results. Many of you will have already noticed the mobile-friendly…

BNY Mellon Launches New UK Advisory Website Powered by Kurtosys

By Luke Hinchliffe on March 25, 2015
BNY Mellon Launches New UK Advisory Website Powered by Kurtosys

BNY Mellon UK Deploys Dynamic Content-Focused Site for Advisors LONDON, UK — March 25, 2015 — Kurtosys, a global financial technology firm that creates digital marketing and reporting tools for fund managers, delightfully announces the launch…

UK Fund Management Report [Infographic]

By Luke Hinchliffe on February 10, 2015

It’s an exciting time for the UK financial services industry — and the new report by UK Trade & Investment (UKTI) proves it! UKTI recently released a comprehensive report on the state of fund management in…

Storytelling with Data Visualization

By Luke Hinchliffe on January 27, 2015

I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the…

Anatomy of a Great Fund Manager’s Website

By Luke Hinchliffe on January 15, 2015
Anatomy of a Great Fund Manager's Website

In today’s day and age, consumers make decisions based on their online experience with a company’s website. Your site acts like a digital office and as an extension of your sales team. That’s why it’s critical…

How to be a Marketing Superhero in Financial Services

By Luke Hinchliffe on December 16, 2014
How to be a Marketing Superhero in Financial Services

It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their…

The Big Picture: Marketing Automation for FinServ Marketers [Infographic]

By Luke Hinchliffe on November 3, 2014
marketing-automation

Marketing automation is one of the most pivotal developments to have happened to digital marketing since the Internet began. It allows financial services marketers to streamline tasks and in turn, create operational efficiency and faster revenue…

By the Numbers: Asset Management in Europe

By Luke Hinchliffe on October 16, 2014

In the beginning of 2014, we created an infographic on asset management in Europe based on end of 2012 data from European Fund and Asset Management Association (EFAMA). Recently, EFAMA published an updated review on the asset management industry…

Fonts for Finance – Which Typefaces Are Best?

By Luke Hinchliffe on October 9, 2014
fonts-for-finance

I recently stumbled upon a discussion on LinkedIn for a group called “Financial Modelling in Excel” where I noticed an analyst had enquired which fonts people preferred using in financial spreadsheets. I was surprised to find…

Using SlideShare for Fund Marketing

By Luke Hinchliffe on September 30, 2014
slideshare-fund-marketing

SlideShare is one of the great unsung heroes of the social web. Launched back in 2006, it enables users to upload PowerPoint, Keynote, PDF, infographics and video files and has an estimated 60 million visitors per…

Creating Fund Fact Sheets Using Adobe InDesign & Illustrator

By Luke Hinchliffe on September 21, 2014
Creating Fund Fact Sheets using Adobe InDesign & Illustrator

At Kurtosys one of our core strengths is producing fund fact sheets at scale. We use sophisticated data loading software in conjunction with Adobe InDesign Server to enable us to produce thousands of fact sheets in…