Articles by Paul Fawcett

How 5 Asset Managers Broke the Brexit Result

By Paul Fawcett on June 27, 2016
brexit ft image

In the wake of the UK’s EU referendum and its “Brexit” outcome, the start of trading on Friday the 24th of June marked a challenging morning for asset managers across the UK and Europe. With the value…

7 UX Techniques to Improve Fund Data Display

By Paul Fawcett on January 26, 2016
user-expierence-fund-date-display

“User experience” has become more than just a buzzword, it is now a foundation stone of good web design and usability. I remember when website creation was all about accessibility – making web pages available for those…

6 Elements of the Perfect Secure Portal [INFOGRAPHIC]

By Paul Fawcett on November 24, 2015
6 Elements of the Perfect Secure Portal for wealth management

If you are a wealth manager or fund administrator, then you probably use a secure portal to distribute data and documents to your advisors and investors. But as users become increasingly tech-savvy and almost two-thirds (65%) of…

5 Popular Ways Fund Managers Use Infographics on Twitter

By Paul Fawcett on November 17, 2015
Fund Managers using Infographics on Twitter

More and more investment managers are using Twitter to increase brand awareness and connect with their audience in similar ways successful consumer brands do. For instance, firms like Deutsche Bank, Goldman Sachs and Credit Suisse (just…

Digital Marketing at Asset Management Firms [INFOGRAPHIC]

By Paul Fawcett on November 10, 2015
digital-marketing-asset-management

Recently on our blog, we posted a roundup of the findings from our digital marketing survey that had been conducted globally through e-mail. The survey results uncovered valuable information on the challenges and goals of digital marketers at…

The Unstoppable Growth of ETFs [INFOGRAPHIC]

By Paul Fawcett on November 6, 2015
Exchange Traded Funds

Just a decade ago, exchange traded funds assets under management totaled $230 billion in the United States. Now, ETFs, the little three letter acronym, has a not-so-little total of $2 trillion AUM. Industry experts are excited for the market…

3 Benefits of Using Microsites in Your Fund Marketing Campaigns

By Paul Fawcett on October 13, 2015
microsites

Microsites have long played a part in the digital marketing toolbox. They are designed to be small, separate entities and usually take the form of a small number of pages, maybe even a single web page….

Why It’s Important to Visually Display Data

By Paul Fawcett on September 10, 2015
data-visualization

For hundreds of years, people have relied on visual representations to understand information easily and quickly. In a popular TEDTalk, data journalist David McCandless talks to the engaged crowd about how data visualization can solve information…

Dynamic Advertising & Retargeting: A Cutting-Edge Technique to Improve Fund Marketing [Series]

By Paul Fawcett on August 3, 2015
content-recommendation

The range of digital marketing tools we have at our disposal is getting bigger every year. But sometimes it’s hard to keep up with the innovation that’s happening around us, and more specifically how these tools…

Part II: Audience Questions From Our Fund Websites Webinar [WordPress Security]

By Paul Fawcett on June 18, 2015
fund-websites-q-and-a

In part one of our “Audience Questions From Our Fund Websites Webinar” mini series, we answered inquiries about miscellaneous topics such as fund data and publication workflow. In this second post, we respond to the questions…

Part I: Audience Questions From Our Fund Websites Webinar

By Paul Fawcett on June 11, 2015
qanda-fund-websites

As promised in our follow-up post to our last webinar about taking back control of your investment management website, we wanted to answer the questions we were unable to address due to time constraints. They were…

What it Takes to Bring Fund Data to Life on Your Website

By Paul Fawcett on May 18, 2015

We recently ranked the top 20 fund manager websites in both the United States and Europe in one of our most popular blog posts yet. We used the sites’ fund tools (e.g. fund performance tables and…