Articles by Richard Watts

Digital marketing essentials for a complete ECM ecosystem in financial services

By Richard Watts on February 11, 2019

At Kurtosys, we are seeing marketing and technology departments collaborate more than ever to ensure businesses get maximum efficiency across their digital footprint. One of the biggest plays towards this is executing an Enterprise Content Management…

Democratising digital experiences using WordPress

By Richard Watts on September 17, 2018

Over the past 2 years, our focus at Kurtosys has been to democratise technology in a way that empowers marketers to take control; part of that evolution has been to build a Low Code framework into…

Building a Mobile First UX Strategy in Asset Management

By Richard Watts on August 28, 2018

Designing and implementing a ‘Mobile First’ strategy should really be a given. If any asset manager isn’t taking the steps to consider their mobile users, then there will be penalties for their digital brand footprint, either from…

Six ways asset managers can innovate using Open Banking

By Richard Watts on August 15, 2018

Open Banking came into effect in the UK in January of 2018, but the on-going consideration of how this could change the user experience for advisers and wealth managers in the future is no longer a crystal…

Open Banking and the changing face of digital UX for wealth managers

By Richard Watts on August 8, 2018

Now that the dust has settled somewhat from 13th January 2018, when Open Banking officially came into effect in the UK, the fruition of banks providing APIs is well underway. We see banking truly entering the…

What can Asset Managers learn from Millennial Investors?

By Richard Watts on April 23, 2018
millennial investors

I recently gave a short presentation as part of a panel event hosted by the Financial Services Forum. Entitled What Can We Learn From Millennials?, my talk focused on the asset management industry perspective, and why marketers…

Five Step SEO Strategy for Fund Marketing Websites

By Richard Watts on November 28, 2016

One of the biggest challenges faced by many of our Asset and Wealth Management clients is the creation of an SEO strategy and the tactical implementation. This is either due to the lack of resource or…