Articles by Robin Powell

Fund industry marketing RIP

By Robin Powell on February 5, 2018
Fund-marketing-RIP

It’s no secret that the fund industry is having a bad time. Yes, profit margins remain high, but that’s largely down to rising stock markets and, consequently, assets under management. The industry faces huge underlying challenges…

Why content is the new data for financial marketers

By Robin Powell on January 23, 2018
Content-new-data

For the last 20 years or so, financial marketing has been all about data. Companies have devoted huge time and resources to gathering information about their clients and prospects, and, for most firms, marketing operations have…