Articles by Robin Powell

Six things the best financial videos have in common

By Robin Powell on February 26, 2018

It was five years ago that I left mainstream television to focus on producing video content for the financial sector. It’s been a huge learning experience. What works on TV, for instance, doesn’t always transfer well…

Fund industry marketing RIP

By Robin Powell on February 5, 2018

It’s no secret that the fund industry is having a bad time. Yes, profit margins remain high, but that’s largely down to rising stock markets and, consequently, assets under management. The industry faces huge underlying challenges…

Why content is the new data for financial marketers

By Robin Powell on January 23, 2018

For the last 20 years or so, financial marketing has been all about data. Companies have devoted huge time and resources to gathering information about their clients and prospects, and, for most firms, marketing operations have…