Digital Marketing

15 excellently designed insurance and insurtech websites

By Elliot Burr on November 6, 2019
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Insurance companies have often pushed the boat out with their marketing efforts. Traditional firms have often become household names through the strategy of paid advertisements and brand awareness (think GEICO’s mascot and ubiquitous advertising in the…

Kurtosys Spotlight: Tim Jenkins, China icebergs, Powerlist 2020

By Elliot Burr on November 1, 2019
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This week’s edition of Kurtosys Spotlight features Tim Jenkins, growing investment opportunities in China, a FundForum subsidiary event, and a chart-topping fintech founder. Digital Leader Spotlight: Tim Jenkins, Global Digital Marketing Manager at T. Rowe Price…

Kurtosys Spotlight: Clay Hagland, FN awards, road to Brexit

By Elliot Burr on October 25, 2019
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This week’s edition of Kurtosys Spotlight features Clay Hagland, AI developments (or not), our podcast with Winnie Sun, a year in fintech, the FN Asset Management Awards and musings on the lead-up to Brexit. Digital Leader…

Kurtosys Spotlight: Most impactful women, Anji Stewart, TV marketing

By Elliot Burr on October 18, 2019
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This week’s edition of Kurtosys Spotlight features Anji Stewart, an advanced sustainable investing handbook, a global retirement infographic, TV spots, comics, and the most impactful women in fintech and beyond, 2019. Digital Leader Spotlight: Anji Stewart,…

Kurtosys Spotlight: InsurTech report, Thorsten Heymann, speed dating

By Elliot Burr on October 11, 2019
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This week’s edition of Kurtosys Spotlight features Allianz’ Thorsten Heymann, the 2019 World InsurTech Report, our interview with Kames’ Mark Savage, Libra coin updates, and fund manager speed dating. Digital Leader Spotlight: Thorsten Heymann, Global Head…

Constructing a content hub for the complete omni-channel marketing experience

By Elliot Burr on October 9, 2019
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If you can think of the most pertinent, familiar, but also useful buzzwords for marketing in the financial services space, amongst those will be such terms as “digital experience” or “customer journey”. It’s no coincidence however…

Kurtosys Spotlight: Colleen Rodgers, Bunq, 11:YEARS

By Elliot Burr on October 4, 2019
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This week’s edition of Kurtosys Spotlight features Matthews Asia’s Colleen Rodgers, the top 300 pension funds, Bunq in the EU, our podcast with Olivier Khatib, year-end articles beginning, and the release of 11:YEARS. Digital Leader Spotlight:…

Kurtosys Spotlight: Ya’eesh Cader, PrimeCap, #WFDayofService

By Elliot Burr on September 27, 2019
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This week’s edition of Kurtosys Spotlight features Sanlam Investments’ Ya’eesh Cader, PrimeCap Odyssey Funds, the future of attracting talent from the IA, cannabis ETFs in Europe, the lang cat’s DEADx Talks, and Wells Fargo’s charitable initiatives….

Kurtosys Spotlight: James Bryan, Global WealthTech Summit, vegan ETF

By Elliot Burr on September 20, 2019
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This week’s edition of Kurtosys Spotlight features Vanguard’s James Bryan, growing investment opportunities in the US cannabis market, Microsoft Dynamics for wealth managers, Global WealthTech Summit, sporting fintech partnerships, and the coming of the Vegan ETF….

From simply keeping up to thriving – 4 tips for financial marketers to increase competitiveness

By Leandi Kolver on September 19, 2019

The financial services industry is changing, firms are becoming more customer-centric, focusing on digital transformation and doing all they can to improve operational efficiency and do more with less. As a result, the industry is becoming increasingly competitive…

Kurtosys Spotlight: Marc Schraer, bond ETFs, Wealth/Stack 2019

By Elliot Burr on September 13, 2019
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This week’s edition of Kurtosys Spotlight features Griffith Norville, the meteoric rise of bond ETFs, our new CRO Marc Schraer, the future of client experience for advisors, the Big Issue and highlights from Arizona’s Wealth/Stack 2019….

Kurtosys Spotlight: Simon Mott, influencer marketing, Uber fintech

By Elliot Burr on September 6, 2019
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This week’s edition of Kurtosys Spotlight features LGIM’s Kassie Siwo-Gasa, clean energy investing, HANetf’s Simon Mott, influencer marketing, Uber’s foray into fintech and Santander’s educational #DontGetKurupted marketing campaign. Digital Leader Spotlight: Kassie Siwo-Gasa, Head of Digital…

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