Digital Marketing

Asset Management Marketing Focus #11

By Elliot Burr on October 13, 2017
13-Oct-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Asset Management Marketing Focus #10

By Elliot Burr on October 6, 2017
6-Oct-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Asset Management Marketing Focus: September ’17 [Video]

By Elliot Burr on September 29, 2017
29-Sep-Roundup-FI

Welcome to the Kurtosys Asset Management Marketing Focus Monthly Roundup In this monthly video series, we take a look at ongoing developments within the asset management industry. From website spotlights, to fund launches, and news surrounding…

How South Korea’s mutual fund pioneer embraces digital disruption

By Courtney McQuade on September 25, 2017
Seoul

An Interview with Matthew Morgan, Global Strategic Marketing & Business Development Manager at Mirae Asset Global Investments The asset management industry has been notoriously slow in the adoption of technology. Competition and now better regulation are fueling…

Asset Management Marketing Focus #9

By Elliot Burr on September 22, 2017
22-Sep-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Shiny new website? Don’t forget the content

By Luke Hinchliffe on September 19, 2017
Content-websites

The financial services industry has changed immeasurably in the past few years thanks to digital transformation. While many financial institutions took some persuasion to even build a customer-facing website at all, the digital revolution dictates that…

Asset Management Marketing Focus #8

By Elliot Burr on September 15, 2017
15-Sep-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Wake Up, Asset Managers – Are Retailers Your New Competitors?

By Alexandra Filippova on September 14, 2017
Retailers-AMs

I have a lot of feelings on what the finance sector can learn from retailers. In my previous life I worked in the dreaded space of Executive Search or “Recruitment” as most refer to it. I…

Asset Management Marketing Focus #7

By Elliot Burr on September 8, 2017
8-Sep-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Investment Marketing: Savvy Investor’s 12 Top White Papers

By Andrew Perrins on September 7, 2017
Savvy Investor

Twelve top papers for investment marketers Savvy Investor has grown tremendously since launch in March 2015. We recently hit 20,000 members worldwide and are the leading platform for the distribution and promotion of white paper research…

Asset Management Marketing Focus #6

By Elliot Burr on September 1, 2017
1-Sep-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Asset Management Marketing Focus #5

By Elliot Burr on August 25, 2017
25-Aug-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…