Digital Marketing

AMMF #36: Huge AI hire, craft beers & FinServ, Flintstone cash

By Elliot Burr on May 18, 2018
18-May-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you a huge AI development, a re-entry into Chinese investments, the craft beers of FinServ, and The Flintstones. Movers & Shakers Nayda Arslanian Is now…

Asset Manager Logos Then & Now

By Elliot Burr on May 14, 2018
AM-Logos

Asset management often gets a tough press in regards to modern marketing. Known as a laggard in the seismic shift of technological advancement, on top of this, the overlooked staple of brand awareness can get left…

AMMF #35: Richard Branson fund, bitcoin ban, Luxembourg limelight

By Elliot Burr on May 11, 2018
11-May-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you two FinServ forays for Virgin, post-MiFID II benefits, a crypto-ban, and AUM’s Luxembourg love affair. Movers & Shakers Sam Blanshard Is now ➜ Head…

Speedy AM sites, martech trends, new-wave hedge funds [VIDEO]

By Elliot Burr on May 4, 2018
4-May-Video-FI

This month’s video round up presents two world-first funds, the FCA’s surge in AM activity, the greatest marketing tech stacks, and crypto highs and lows. Please find links to the talked-about articles and features below. Fund…

CMO Interview: Honing a global asset management brand

By Sam Shaw on May 1, 2018
Anne-Marie McConnon

Kurtosys recently spoke with BNY Mellon Investment Management’s (BNY Mellon IM) Anne-Marie McConnon, Chief Marketing Officer, about her recent efforts to hone the group’s multi-faceted brand, the industry’s collective need to be more consumer-focused and the…

Asset Manager Websites Then & Now

By Luke Hinchliffe on April 30, 2018
Asset Manager Websites Then & Now

It’s now been 28 years since computer scientist Tim Berners-Lee invented the World Wide Web back in 1990. Not many people will remember browsing the internet much until later that decade, when many companies created the first…

AMMF #34: MarTech stacks, Harvard hedge fund, Kanye marketing

By Elliot Burr on April 27, 2018
27-April-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you useful MarTech stacks, a teenage hedge fund, an AM partnership and Kanye West’s marketing tips. Movers & Shakers Richard Irons Is now ➜ Head…

Why Panorama won’t tackle fee transparency

By Robin Powell on April 26, 2018
Fee-Transparency-TV

At long last, we’re starting to see serious coverage of transparency issues in asset management in the UK press. For many years, it’s been blogs like mine, The Evidence-Based Investor, and groups like the Transparency Task…

What’s in your marketing tech stack?

By Luke Hinchliffe on April 25, 2018
What’s in your marketing tech stack

Have you ever stopped to consider how much marketing technology you are currently using at work? We are now so immersed in technology to facilitate our daily work, we rarely stop to look at the whole…

AMMF #33: Impact investing, LRI survey, Warren Buffett’s challenger

By Elliot Burr on April 20, 2018
20-April-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you the traditional vs robo-advisor debate, a MiFID II zombie, a social media investor survey and Warren Buffett’s biggest fan. Movers & Shakers Steven Gardner…

SEO for Asset Managers – Where to Start

By Alex Dixon on April 19, 2018
SEO-PPC

Search Engine Optimisation can be daunting for busy financial marketers, but a lot of it involves common sense and good quality content. We take a look at some pointers to get you started. There are various…

AMMF #32: Brazil, Brexit, baseball and bitcoin

By Elliot Burr on April 13, 2018
13-April-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you Brexit issues for the FCA, two global firsts, Latin America’s crypto craze and a digital wallet for kids. Chris Cahill Is now ➜ Interim…