Digital Marketing

Kurtosys Spotlight: Jet Lali, Investec podcast, Fintech League

By Elliot Burr on March 22, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features more industry podcasts from the archives, State Street’s Jet Lali, women in finance events, Brexit’s ongoing effect on finserv, SEO practice for marketing,…

Kurtosys Spotlight: AGF website, LGBT+ survey, Pauline Bush

By Elliot Burr on March 15, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features a focus on an excellent asset management website, Hermes’ Pauline Bush, important initiatives, our podcast meeting with Scott Stevens and challenges for a…

Kurtosys Spotlight: United accelerators, Alexia Barra, ESG: friend or foe?

By Elliot Burr on March 8, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features another digital leader from our updated gallery, ESG: friend or foe?, a new edition of our podcast, fintech accelerator partnerships, the changing face…

Kurtosys Spotlight: Fund communication guide, Jarlath Forde, N26

By Elliot Burr on March 1, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features the ultimate guide to fund communication, informative webinars past and present, challenger bank expansions, and a visual recap of last year’s fund landscape….

Kurtosys Spotlight: Women in finance, Sarah Tatjana Baier, new banks

By Elliot Burr on February 22, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features female empowerment in financial services, Sarah Tatjana Baier, content-focused research, new competitor banks, startup competitions, and a cat-like bank card. Digital Leader Spotlight:…

Why is personalisation so hard in financial services?

By Hafsa Mughal on February 21, 2019
Personalisation-difficulty

Over the past three years, every digital transformation or trend report has reiterated the same key fact: the future is personalisation. We all dutifully nod our heads in agreement – what else could it be? Indeed,…

Show, Don’t Tell: 10 Times ESG Managers Used Stories

By Carolyn Marsh on February 18, 2019
ESG-stories

ESG content marketers have a good thing going. The zeitgeist is in their favor, and interest in sustainable investing is high. But it’s more than that: ESG managers have markedly more interesting topics to cover than…

Kurtosys Spotlight: Important RegTech, Silvia Sechi, podcast series

By Elliot Burr on February 15, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features the importance of RegTech, our very first podcast episode, webinars to watch, social media expertise , an ESG case study and the return…

Digital marketing essentials for a complete ECM ecosystem in financial services

By Richard Watts on February 11, 2019
ECM-Rich-Arrows

At Kurtosys, we are seeing marketing and technology departments collaborate more than ever to ensure businesses get maximum efficiency across their digital footprint. One of the biggest plays towards this is executing an Enterprise Content Management…

Kurtosys Spotlight: CTI fund explorer, Adam Grimsley, rising insurtech

By Elliot Burr on February 8, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features CTI’s new fund explorer, asset and wealth management pressures, insurtech advancements, the Cross-Border Distribution Conference, more fintech partnerships and the industry’s Super Bowl…

Kurtosys Spotlight: Colin Bennett, ESG trends, top influencers

By Elliot Burr on February 1, 2019
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Welcome to our weekly digital spotlight! This week’s edition of Kurtosys Spotlight features GAM Investments’ digital leader, Hermes IM’s website update, ESG trends, secrets for advisor growth, influencer lists, and the new reality of investment managements….

Why Knowing Who is Visiting Your Website is Important

By Dan Sondhelm on January 29, 2019
Website-ROI

When it comes to stock selection, investment managers understand the application of top-down and bottom-up analytics. One focuses on the big picture of how the overall economy and macroeconomic factors drive the markets and stock prices,…

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