Fund Marketing

AMMF #39: Alexa advisors, smarter banking, World Cup special

By Elliot Burr on June 15, 2018
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Welcome to our asset management marketing focus This week’s round up brings you voice-activated advisory, a six stage fund launch, banking IFTT integration and the start of the World Cup. Movers & Shakers Martina Bozzano Is now…

Hedge fund stars, website stars, in-game advisory [VIDEO]

By Elliot Burr on June 8, 2018
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This month’s video round up presents Brexit’s impact, a new head of AI, stars of the hedge fund world and advisory AR. Please find links to the talked-about articles and features below. Fund Launches Metric Capital…

AMMF #38: Seven new funds, Brexit backlash, Bitcoin rap

By Elliot Burr on June 1, 2018
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Welcome to our asset management marketing focus This week’s round up brings you a Brexit and MiFID II conundrum, the return of website spotlight, a seven-tier fund launch and a Bitcoin rap. Movers & Shakers Christian Claßen…

AMMF #37: The GDPR Cometh, women in leadership, Bitcoin Pizza Day

By Elliot Burr on May 25, 2018
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Welcome to our asset management marketing focus This week’s round up brings you the coming of GDPR, further insights into workplace gender diversity, advisory malpractices and Bitcoin Pizza Day. Movers & Shakers Mark Davidson Is now ➜…

AMMF #36: Huge AI hire, craft beers & FinServ, Flintstone cash

By Elliot Burr on May 18, 2018
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Welcome to our asset management marketing roundup This week’s round up brings you a huge AI development, a re-entry into Chinese investments, the craft beers of FinServ, and The Flintstones. Movers & Shakers Nayda Arslanian Is now…

Asset Manager Logos Then & Now

By Elliot Burr on May 14, 2018
AM-Logos

Asset management often gets a tough press in regards to modern marketing. Known as a laggard in the seismic shift of technological advancement, on top of this, the overlooked staple of brand awareness can get left…

AMMF #35: Richard Branson fund, bitcoin ban, Luxembourg limelight

By Elliot Burr on May 11, 2018
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Welcome to our asset management marketing roundup This week’s round up brings you two FinServ forays for Virgin, post-MiFID II benefits, a crypto-ban, and AUM’s Luxembourg love affair. Movers & Shakers Sam Blanshard Is now ➜ Head…

Speedy AM sites, martech trends, new-wave hedge funds [VIDEO]

By Elliot Burr on May 4, 2018
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This month’s video round up presents two world-first funds, the FCA’s surge in AM activity, the greatest marketing tech stacks, and crypto highs and lows. Please find links to the talked-about articles and features below. Fund…

Asset Manager Websites Then & Now

By Luke Hinchliffe on April 30, 2018
Asset Manager Websites Then & Now

It’s now been 28 years since computer scientist Tim Berners-Lee invented the World Wide Web back in 1990. Not many people will remember browsing the internet much until later that decade, when many companies created the first…

AMMF #34: MarTech stacks, Harvard hedge fund, Kanye marketing

By Elliot Burr on April 27, 2018
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Welcome to our asset management marketing roundup This week’s round up brings you useful MarTech stacks, a teenage hedge fund, an AM partnership and Kanye West’s marketing tips. Movers & Shakers Richard Irons Is now ➜ Head…

AMMF #33: Impact investing, LRI survey, Warren Buffett’s challenger

By Elliot Burr on April 20, 2018
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Welcome to our asset management marketing roundup This week’s round up brings you the traditional vs robo-advisor debate, a MiFID II zombie, a social media investor survey and Warren Buffett’s biggest fan. Movers & Shakers Steven Gardner…

AMMF #32: Brazil, Brexit, baseball and bitcoin

By Elliot Burr on April 13, 2018
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Welcome to our asset management marketing roundup This week’s round up brings you Brexit issues for the FCA, two global firsts, Latin America’s crypto craze and a digital wallet for kids. Chris Cahill Is now ➜ Interim…