Fund Marketing

AMMF #56: ESG focus, irresponsible investing, the Bitcoin rat

By Elliot Burr on October 12, 2018
10-October-Roundup-FI

Welcome to our asset management marketing focus This week’s edition brings you an ESG fund overhaul, irresponsible investing, a multiple ETF launch and an inflatable Bitcoin rat. Movers & Shakers David Barfoot Is now ➜ Head…

AMMF #55: Merian brand launch, guest webinar, Robot Wars

By Elliot Burr on October 5, 2018
5-Oct-Roundup-FI

Welcome to our asset management marketing focus This week’s edition brings you a global rebrand, finserv moves from Salesforce, more ETF exposure and Robot Wars. Movers & Shakers Amy Forrest Is now ➜ Country Marketing Manager…

AMMF #54: Adobe and Marketo, blockchain banking, RIA rockstars

By Elliot Burr on September 28, 2018
28-Sept-Roundup-FI

Welcome to our asset management marketing focus This week’s edition brings you a multi-asset veteran, wealth management’s changing landscape, a major MarTech acquisition and RIA rockstars. Movers & Shakers Alex Hoctor-Duncan Is now ➜ Sales Executive…

AMMF #53: Megatrends, Brexit preparations, financial advisor jokes

By Elliot Burr on September 21, 2018
21-Sep-Roundup-FI

Welcome to our asset management marketing focus This week’s edition brings you the latest megatrends, an investment world LGBT+ campaign, a cryptocurrency U-turn and Tinder for private banking. Movers & Shakers Katherine Haesaerts Is now ➜…

AMMF #52: Private equity trends, new African fund and fintech GDP predictions

By Leandi Kolver on September 14, 2018

Welcome to our Asset Management Marketing Focus. This week’s roundup brings you Africa-focused news and insight on topics ranging from private equity investment to fintech and AI. Website Spotlight: Rezco Asset Management South African asset manager…

AMMF #51: New crypto funds, blockchain research and the potential of AI

By Leandi Kolver on September 7, 2018
Asset Management Marketing Focus #51

Welcome to our asset management marketing focus This week’s roundup focuses on the South African asset management space, bringing you news about crypto funds, blockchain, AI and Sygnia’s hedge fund decision. Website Spotlight: Allan Gray Allan…

Fund marketing to reach South African millennials – what you need to know

By Leandi Kolver on September 5, 2018

South African millennials (those born between 1982 and 2000) are good at saving money, with 69% of individuals having a savings account, but they are failing when it comes to investing for the long term, research…

AMMF #50: Digital seafaring, low-cost platforms, longest bull run

By Elliot Burr on August 31, 2018
31-August-FI

Welcome to our asset management marketing focus In AMMF’s 50th round up, we bring you a new crypto-asset fund launch, open and closing doors for digital platforms, and celebrations for the 10-year bull market run. Movers &…

AMMF #49: AI fund collab, Open Banking news, Winnie the Pooh investors

By Elliot Burr on August 24, 2018
24-Aug-Roundup-FI

Welcome to our asset management marketing focus This week’s round up brings you an AI fund collaboration, Bob Ross’ content marketing tips, future finserv successes, and Winnie the Pooh investors. Movers & Shakers Andrea Gerardi Is now…

8 Elements of a Great Fund Explorer [INFOGRAPHIC]

By Luke Hinchliffe on August 20, 2018
kurtosys fund explorer

Firstly, what is a fund explorer? AKA a Fund Finder, a fund explorer is simply a web page that is dedicated to displaying all of an asset manager’s investment products in one place. They are normally…

AMMF #48: Crypto hedge fund, wacky ETFs return, relocation news

By Elliot Burr on August 17, 2018
17-Aug-18-Roundup-FI

Welcome to our asset management marketing focus This week’s round up brings you the rise of crypto hedge funds, MiFID II woes, a celebrity rogue trader’s latest outing, and the newfound validity of wacky ETFs. Movers &…

8 eye-catching asset management infographics

By Ray Aso on August 13, 2018
Infographics-AM

Content comes in many formats these days, with an added onus to stand out in the oversaturated world of marketing through originality. Blog posts remain the flagship tool for fund marketers to discuss industry insights and…