Fund Marketing

8 eye-catching asset management infographics

By Ray Aso on August 13, 2018
Infographics-AM

Content comes in many formats these days, with an added onus to stand out in the oversaturated world of marketing through originality. Blog posts remain the flagship tool for fund marketers to discuss industry insights and…

AMMF #47: Women in ETFs, regulatory breaches, ‘Fintech Apocalypse’

By Elliot Burr on August 10, 2018
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Welcome to our asset management marketing focus This week’s round up brings you a collaborative fund suite, Women in ETFs, Tesla turmoil, and the role of a child’s sandbox in a ‘Fintech Apocalypse’. Movers & Shakers Holger…

AMMF #46: Zero-fee funds, megatrends of the future, MacCoins

By Elliot Burr on August 3, 2018
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Welcome to our asset management marketing focus This week’s round up brings you a fund-themed musical medley, future trends in investments, MacCoins, robots, and the entrance of zero-fee funds. Movers & Shakers Cristian Balteo Is now ➜…

AMMF #45: Bitcoin ETF hype, MiFID II continues, Peter Gabriel

By Elliot Burr on July 27, 2018
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Welcome to our asset management marketing focus This week’s round up brings you multiple fund partnerships, Gina Miller vs the FCA, Bitcoin ETF possibilities, and Peter Gabriel on blockchain. Movers & Shakers Vincent Forestier Is now ➜…

AMMF #44: Frontier markets, crypto-versity, DJ D-Sol’s mix

By Elliot Burr on July 20, 2018
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Welcome to our asset management marketing focus This week’s round up brings you a frontier markets fund launch, furthered steps for Women in Finance, crypto-university, and a mix from GSAM’s new CEO, DJ D-Sol. Movers & Shakers…

Exploring 9 excellent fund finders in asset management

By Ray Aso on July 18, 2018
Fund-finders

To wax lyrical about asset management websites is what we love doing here at Kurtosys. Well-designed offerings which make the whole surfing experience more valuable to investors are paramount, prominently displaying company information, published content and…

AMMF #43: Arion Banki website, Alibaba vs Tencent, AC Milan

By Elliot Burr on July 13, 2018
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Welcome to our asset management marketing focus This week’s round up brings you a Silicon Valley-worthy bank website, Alibaba vs Tencent, a sustainable investment focus, and asset management at AC Milan. Movers & Shakers Daniel D’Souza Is…

AMMF #42: Digital advisor clone, UK sandbox, the ETF Starting XI

By Elliot Burr on July 6, 2018
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Welcome to our asset management marketing focus This week’s round up brings you new funds in China, a digital clone, the UK sandbox’s latest recruits, and an ETF starting XI. Movers & Shakers Melanie Aimer Is now…

AMMF #41: Canadian mutual funds, fintech friends, Nile Rodgers

By Elliot Burr on June 29, 2018
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Welcome to our asset management marketing focus This week’s round up brings you low-cost mutual funds in Canada, a fintech friendship, relocation news, and a fund backed by Nile Rodgers. Movers & Shakers Stephan Koschmieder Is now…

8 Examples of fund manager email subscription pages

By Paul Fawcett on June 25, 2018
Examples of fund manager email subscription pages

Despite years of blog posts depicting “why email marketing is dead” and other click-bait style titles, the humble email remains one of the digital marketers most powerful tools. Whilst social media gave us a multitude of…

AMMF #40: MiFID II backlash, crypto-revisit, Tony Hawk

By Elliot Burr on June 22, 2018
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Welcome to our asset management marketing focus This week’s round up brings you an ETF partnership, a crypto-fund revisit, MiFID II backlash and Tony Hawk on financial advisors. Movers & Shakers Saphia Gaouaoui Is now ➜ Head…

AMMF #39: Alexa advisors, smarter banking, World Cup special

By Elliot Burr on June 15, 2018
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Welcome to our asset management marketing focus This week’s round up brings you voice-activated advisory, a six stage fund launch, banking IFTT integration and the start of the World Cup. Movers & Shakers Martina Bozzano Is now…