Social Media for Finance

How fund managers succeeded at digital marketing in June

By Andrew Byford on June 21, 2017
Twitter-Marketing

The need for institutions within the financial services industry to embrace digital is of the utmost importance, and the way that asset managers go about their digital marketing strategies is at the forefront of our radar…

How fund managers succeeded at digital marketing in April & May

By Andrew Byford on May 24, 2017
AM-Marketing-May

The need for institutions within the financial services industry to embrace digital is of the utmost importance, and the way that asset managers go about their digital marketing strategies is at the forefront of our radar…

Experience Morningstar: The Inside Scoop at #MICUS

By Courtney McQuade on May 16, 2017
morningstar conference 2017

An Interview with Leslie Marshall, Head of Experiential Marketing at Morningstar I know what you’re thinking: Head of Experiential Marketing—what is that? Well now, hang on a second. When you think about it, social media is…

Kurtosys at the LHoFT: A Fintech Fête

By Nikitta Mistry on May 9, 2017
LHoFT-event-header

Post-Brexit, it’s an exciting time for Luxembourg. As the second largest investment fund centre in the world, its namesake city endeavours to become Europe’s biggest hotspot for finance. Fintech companies from all over the world are…

The Art of the FinServ Blog: Part II

By Elliot Burr on December 20, 2016
finserv-blogs

Welcome back! Or, if you missed Part I of this article, you can catch up with us here. “Once more unto the breach, dear friends, once more.” 4. Brand “My Adidas / walk through concert doors /…

The Art of the FinServ Blog: Part I

By Elliot Burr on December 12, 2016
finserv-blogs

Prepare yourself: this is a blog post about blog posts. If you’ve ever read one of Kurtosys’ Friday Fund Marketing Roundups, you’ll know that we spend an awful lot of time surveying the FinServ landscape and…

Five Insights From The Women in Finance Power 100

By Courtney McQuade on November 24, 2016
Five Insights From The Women in Finance Power 100

While robo-advisors are quickly gaining popularity, many agree they’ll never replace the human touch. Why? Because investing has an emotional dimension to it. Most people would agree it’s confusing and scary. Add to that mix a…

Investment Professionals: Don’t be a LinkedIn Luddite!

By Courtney McQuade on November 21, 2016
linkedin

Social media is not the future. Social media is right now.    If you are a financial services professional, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your…

“We need you to make it go viral.” What’s the secret to viral marketing?

By Hannah Smith on November 15, 2016
viral

I always thought the whole point of something ‘going viral’ on the internet was that it happens spontaneously. A funny tweet, a photo of a weird-looking dog, or a video clip of a politician’s embarrassing gaffe…

Friday Fund Marketing Roundup #19

By Elliot Burr on November 4, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Friday Fund Marketing Roundup #18

By Elliot Burr on October 28, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Friday Fund Marketing Roundup #17

By Elliot Burr on October 21, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…