Last week saw 2018’s addition of the burgeoningly popular Pride festival in the UK: a celebration of diversity, inclusion and acceptance focusing on (but not limited to) the global LGBT+ community. In London, partying on the…

It’s been almost 2 years since we here at Kurtosys delved into the financial depths of Instagram to find the best uses of the photo-capture app to inspire asset managers. During that time, however, Instagram (as…

The need for institutions within the financial services industry to embrace digital is of the utmost importance, and the way that asset managers go about their digital marketing strategies is at the forefront of our radar…

The need for institutions within the financial services industry to embrace digital is of the utmost importance, and the way that asset managers go about their digital marketing strategies is at the forefront of our radar…

An Interview with Leslie Marshall, Head of Experiential Marketing at Morningstar I know what you’re thinking: Head of Experiential Marketing—what is that? Well now, hang on a second. When you think about it, social media is…

Welcome back! Or, if you missed Part I of this article, you can catch up with us here. “Once more unto the breach, dear friends, once more.” 4. Brand “My Adidas / walk through concert doors /…

Prepare yourself: this is a blog post about blog posts. If you’ve ever read one of Kurtosys’ Friday Fund Marketing Roundups, you’ll know that we spend an awful lot of time surveying the FinServ landscape and…

While robo-advisors are quickly gaining popularity, many agree they’ll never replace the human touch. Why? Because investing has an emotional dimension to it. Most people would agree it’s confusing and scary. Add to that mix a…

Social media is not the future. Social media is right now.    If you are a financial services professional, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your…

I always thought the whole point of something ‘going viral’ on the internet was that it happens spontaneously. A funny tweet, a photo of a weird-looking dog, or a video clip of a politician’s embarrassing gaffe…

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…