Part of Jayne’s role is maintaining an excellent web presence, with BlueBay.com being a content-driven site; she talks us through how the content is curated by the firm’s portfolio managers, and editorial duties, as well as identifying how personalisation is becoming a key priority, in fitting with our 2018 digital marketing in asset management survey.
Jayne also identifies how the ‘quality vs quantity’ argument can apply to events as well as content – being selective in participation is the firm’s plan going forward, but she also touches upon how social media platforms including LinkedIn and Twitter still play a vital role in connecting with potential and current clients and investment screening. Jayne also talks us through her most inspirational business book in recent times – Black Box Thinking by Matthew Syed – and how it relates to her role at BlueBay.
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