In the latest edition of the Kurtosys Podcast, we have a chat with Jayne Fieldhouse, who is the Head of Communications & Marketing at BlueBay Asset Management.

Part of Jayne’s role is maintaining an excellent web presence, with BlueBay.com being a content-driven site; she talks us through how the content is curated by the firm’s portfolio managers, and editorial duties, as well as identifying how personalisation is becoming a key priority, in fitting with our 2018 digital marketing in asset management survey.

Jayne also identifies how the ‘quality vs quantity’ argument can apply to events as well as content – being selective in participation is the firm’s plan going forward, but she also touches upon how social media platforms including LinkedIn and Twitter still play a vital role in connecting with potential and current clients and investment screening. Jayne also talks us through her most inspirational business book in recent times – Black Box Thinking by Matthew Syed – and how it relates to her role at BlueBay.

Head over to our SoundCloud page, iTunes library or Spotify for all of our podcasts featuring digital professionals in asset management.

Elliot Burr

Content Marketing Editor at Kurtosys
Fervently chatting about the future of funds and fintech.