In this latest edition of our Connecting the Dots podcast, we chat with the lang cat’s founder and principal Mark Polson.
With the lang cat name shrouded in humorous mystery, Mark explains how his background and experience in investment platforms led to the formation of his own company, the lang cat – a consultancy/PR/marketing firm working with many different companies in the investment industry, fintechs and more – and what exactly it means to be a lang cat.
Weekly blogging is a consistent and excellent part of the company’s content marketing efforts; Mark shares his pointers for curating an excellent strategy for B2B marketing, and how his team manages to juggle the technical aspects (trend reports etc) with lighter, humorous material. Mark also highlights the best ways to know and target your audience, tying in the difficulties suffered from the effects of GDPR, and why everyone needs to get to know regulation as well as (if not more) than compliance teams.
The lang cat’s revolutionary content extends to their events, and Mark discusses their upcoming ‘beers in the crypt’ DEADx talk – a refreshing take on the financial services conference – plus the influence of counter-culture author Hunter S Thompson and the metalhead community in financial services.
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