In another edition of our Kurtosys Podcast, we chat to Stephen Wall, who is the co-founder and head of marketplace and content at The Wealth Mosaic – a resource for wealth managers to better understand their market and find valuable solutions for the needs of their clients.
In light of this, Stephen touches on his career as an industry analyst, identifying how his experiences within the wealth management industry highlighted the need for a company such as The Wealth Mosaic. With a clear focus on bringing quality content to his audience, Stephen outlines how to perfect a great video marketing strategy, ways to not convolute content marketing with technology, and put forward his views of the ‘quantity vs quality’ debate.
Reflecting on the rapid driving change in wealth management, Stephen notes that the industry is being influenced by many factors from within and outside the sector, with The Wealth Mosaic acting as a support system to narrow the knowledge gap between the buyers of wealth management groups and the marketplace of vendors. He also outlines what’s next for the relatively new company in terms of content creation and market reports.