Welcome to our digital marketing round-up

Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere. Ready for you to use for effective fund marketing.

This week’s round-up will help you keep you up with the best digital marketing tools, for visual and social media content. As well as some of the latest thoughts on the wealth sector in the modern age.

Smart Social Media

Social Media Examiner: 6 LinkedIn Browser Extensions to Enhance Your Marketing

Buffer LinkedIn Posts

Almost every finserv marketer has started using LinkedIn for marketing and not just recruiting. Social Media Examiner exemplifies 6 web tools to aid LinkedIn marketing success, they even include Buffer, the social sharing scheduler that we included in our 16 Tools to Optimise Sales and Marketing Productivity listicle.

Social Media Examiner: 4 Ways to Reach Business Prospects With Facebook Ads

Facebook ads narrow audience

Another great post from Social Media Examiner, as with all their content they include great visual examples alongside their how-to guide for reaching prospects with Facebook ads.

Inspiring Infographics

Deloitte: Beneath the surface of a cyberattack

uk risk beneath surface data graphic

This report and infographic from Deloitte explores the business impact of cyberattacks on financial services, including both direct and intangible costs.

Visual Capitalist: 13 Scientific Reasons Explaining Why You Crave Infographics

Why do we crave infographics?

Visual Capitalist unpack the information in NeoMam’s fascinating infographic. If you aren’t already using data visualisations and infographics in your marketing strategy this is sure to inspire you.

Creative Content

The Financial Brand: Beyond Philanthropy: Lessons in Cause Marketing

citizens bank edmond
The Financial Brand praises Citizens Bank of Edmond for their Heard on Hurd monthly family-friendly street festival.

In our 7 Ways for Asset Management Marketers to Begin the Social Sell article we place an important emphasis on cause marketing on social media giving real finserv examples. The Financial Brand’s article explores four case studies of finserv brands executing cause marketing well, alongside helpful tips for financial brands considering starting a cause marketing campaign.

Content Marketing Institute: 37+ Tips and Tools for Picture-Perfect Visual Content

Canva image creator
One of the visual tools CMI explains is the graphic design software Canva.

By now we know that visual content is craved by consumers. Content Marketing Institute pairs examples with helpful tools for creating successful visual content, from images to data visualtion and infographics.

Spiceworks: B2B Content Marketing Report

content marketing report

This report from Spiceworks offer a comprehensive view of the B2B content marketing success, including great data visualisations making this an easy and appealing read.

Industry Updates

Scorpio Partnership: Correcting Wealth’s Gender Gap

Wealth's Gender Gap

This article from the Scorpio Partnership offera a fascinating view into wealth managements female cliental. Divulging that female clients are more loyal customers and other interesting facts and statistics.

TransferWise: Why FinTech is the Future of Finance

TransferWise Infographic

This simple infographic from TransferWise gives 6 financial sectors and their main fintech disrupters.

Catch up with past Fund Marketing Fridays and don’t forget to return next Friday for more resources.

Please tweet us with any resources that you’ve found helpful this week.

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Katie Smart

Digital Marketing at Kurtosys
Katie Smart is a recent graduate from the University of Sheffield where she studied English Literature. She is interested in how digital innovation is changing everyday interactions.
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