We are pleased to announce that our Global Head of Digital Rich Watts will be a featured speaker at an upcoming breakfast event hosted by the Financial Services Forum.
Entitled, Marketing to the End Investor: Maximising your return on SEO & SEM marketing, it will focus on ways to use SEO to your marketing advantage. The event takes place on 26 April 2019 at 09.00, at Hermes Investment Management, the address being:
Hermes Investment Management, 150 Cheapside, London, EC2V 6ET.
SEO is a major tool in the marketeer’s arsenal, combination everything from web design, to analytics, webpage ranking, social networking and content management. With this importance in mind, it’s therefore imperative for financial institutions to fix their web presence in order to impact their ROI.
According to a Gartner study, online financial information is becoming the number one choice for existing and prospective clients looking for a supplier. Asset managers are needing to gearing their message to end investors through digital means, however despite huge amounts of content, firms fare badly in having their blog posts and white papers to show on the first page of Goggle results – it’s this challenge that needs to be addressed.
Rich Watts will be joined by Copylab’s Head of Marketing Neils Footman and Fidelity International’s Head of Marketing – End Investor Jet Cooke to explain how marketing content to the end investor can all stem from CMS, site structure and website responsiveness.
You can register for the session after logging in at this event page.