Thoughts, opinions and resources for financial marketing professionals
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Interviews


BMO Marketing Perspectives: Opportunity through consolidation


Sam Shaw on September 18, 2018

We interview BMO's Ross Duncton, managing director, head of marketing & direct, and Stewart Conway, head of central marketing to hear about marketing developments since their consolidation of F&C.

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WordPress for Finance


Democratising digital experiences using WordPress


Richard Watts on September 17, 2018

Rich Watts describes how the Low Code CMS movement is helping businesses evolve their digital experience through speed, quality and commercial efficiency.

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Fund Marketing Friday


AMMF #52: Private equity trends, new African fund and fintech GDP predictions


Leandi Kolver on September 14, 2018

This week’s roundup brings you Africa-focused news and insight on topics ranging from private equity investment to fintech and AI.

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Interviews


Automation and AI – the future is digital for SA asset managers


Leandi Kolver on September 12, 2018

Nic Andrew, MD at Nedgroup Investments shares his views on digital transformation in the South African asset management industry.

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Opinion


Opinion: What evidence is there that active managers possess skill?


Robin Powell on September 10, 2018

One of the biggest problems facing journalists who write about the fund management industry is distinguishing between luck from skill.

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Digital Marketing


AMMF #51: New crypto funds, blockchain research and the potential of AI


Leandi Kolver on September 07, 2018

This week’s Asset Management Marketing Focus looks at the South African asset management space, with news about crypto funds, blockchain and AI.

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Fund Marketing


Fund marketing to reach South African millennials – what you need to know


Leandi Kolver on September 05, 2018

What is holding millennials back from investing and what can fund marketers do to attract more millennial clients? We decided to investigate.

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Opinion


We still don’t talk enough about investor behaviour


Robin Powell on September 03, 2018

Asset managers have a crucial role to play in investor education, but there still aren’t enough within the fund industry writing about behavioural finance.

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Digital Marketing


AMMF #50: Digital seafaring, low-cost platforms, longest bull run


Elliot Burr on August 31, 2018

In AMMF’s 50th round up, we bring you a new crypto-asset fund launch, open and closing doors for digital platforms, and celebrations for the 10-year bull market run.

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FinTech


The Fintech World Series: United Kingdom


Elliot Burr on August 30, 2018

With world-leading economic backing and an early grasp of innovative technologies, the UK remains a hotbed for fintech entrepreneurs to call home, from within the island or abroad, Brexit or no Brexit.

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Digital Marketing


Building a Mobile First UX Strategy in Asset Management


Richard Watts on August 28, 2018

Mobile First is all about delivering the right UX to the right device. Our Global Head of Digital Rich Watts outlines the strategy's building blocks.

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Digital Marketing


AMMF #49: AI fund collab, Open Banking news, Winnie the Pooh investors


Elliot Burr on August 24, 2018

This week’s round up brings you an AI fund collaboration, Bob Ross’ content marketing tips, future finserv successes, and Winnie the Pooh investors.

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