5 Fresh Ways Financial Marketers Can Improve Their SEO

This week’s round up brings you two FinServ forays for Virgin, post-MiFID II benefits, a crypto-ban, and AUM’s Luxembourg love affair.

For Robin Powell, oil companies and asset managers have much to learn about what happened with smoking and health. The evidence is so overwhelming that fund managers may have a transparency problem.

This month’s video round up presents two world-first funds, the FCA’s surge in AM activity, the greatest marketing tech stacks, and crypto highs and lows.

Kurtosys recently spoke with BNY Mellon Investment Management’s Anne-Marie McConnon, Chief Marketing Officer, about her recent efforts to hone the group’s multi-faceted brand, the industry’s collective need to be more consumer-focused and the rising importance of data and the digital journey.

We take a look at the evolution of some large asset manager websites, from simple beginnings in the early days of the internet, to the technically advanced platforms they are today.

As attention-spans for long form written articles wither, asset managers are increasingly turning to podcasts to publish their market commentaries, investment insights and industry interviews. Here are eleven top examples.

This week’s round up brings you useful MarTech stacks, a teenage hedge fund, an AM partnership and Kanye West’s marketing tips.

We have still not seen the fund industry properly investigated on primetime television, despite journalists driving for fee transparency for years. Robin Powell discusses possible reasons for why a serious issue is not getting any substantial coverage on the small screen.

Have you ever stopped to consider how much marketing technology you are currently using at work? We look at what a marketing tech stack is. We also created our own 'stackie' to enter into Scott Brinker's Stackie Awards 2018.

Asset management marketers need to learn how to adapt to the millennial mindset to reach out to the largest generation of potential investors.

This week’s round up brings you the traditional vs robo-advisor debate, a MiFID II zombie, a social media investor survey and Warren Buffett’s biggest fan.

Search Engine Optimisation can be daunting for busy financial marketers, but a lot of it involves common sense and good quality content. We take a look at some pointers to get you started.