author

Digital Marketing


How to Use Long-Tail Keywords to Drive Traffic to Your Financial Site in 2019


Aljaz Fajmut on April 17, 2019

If you’ve got a pretty nifty financial website but you’re not driving enough traffic, long-tail keywords could be the answer, writes Aljaz Fajmut.

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author

Podcasts


Connecting the Dots – Ben Phillips [Podcast]


Elliot Burr on April 16, 2019

We chat with Ben Phillips, CIO at EventShares, on investment opportunities, creating engagement through video production and the firm's Policy Tracker.

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author

News


Kurtosys Head of Digital to speak at Financial Services Forum event


Elliot Burr on April 15, 2019

We are pleased to announce that our Global Head of Digital Rich Watts will be a featured speaker at an upcoming event hosted by the Financial Services Forum.

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author

Digital Marketing


Kurtosys Spotlight: Rodney Dickson, Morningstar Conference, London fintech


Elliot Burr on April 12, 2019

This week’s edition of Kurtosys Spotlight features a return for ETFs, Colonial First State’s Rodney Dickson, the upcoming Morningstar conference, and the rise of London fintech.

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author

Podcasts


Connecting the Dots – Noel Hillmann [Podcast]


Elliot Burr on April 08, 2019

We chat to Noel Hillmann, founder and CEO of Clear Path Analysis, about well-curated content strategies, GDPR, and the future of institutional marketing.

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author

Digital Marketing


Kurtosys Spotlight: Anne-Marie McConnon, CX tips, Stackie awards


Elliot Burr on April 05, 2019

This week’s edition of Kurtosys Spotlight features CX pointers, the state of UK sales, BNY Mellon’s Anne-Marie McConnon, a podcast with the Wealth Mosaic, and 2019’s Stackie Awards.

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author

Technology


Taking a zero-budget based approach to legacy technology


Hafsa Mughal on April 04, 2019

Overhauling legacy technology isn’t easy, but an assessment can be achieved through the use of a zero-budget based approach, writes Hafsa Mughal.

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author

Fund Marketing


Giving ETFs the Commodity-Marketing Treatment


Carolyn Marsh on April 02, 2019

Most ETF providers are addressing the wave of price pressure by taking the marketing approach traditional to commodity suppliers: differentiate to serve a targeted segment.

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author

News


Kurtosys to exhibit at FundForum International 2019


Elliot Burr on April 01, 2019

Kurtosys are pleased to announce that we will be exhibiting at this year’s upcoming FundForum International event in Copenhagen on 25-27 June 2019.

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author

News


Kurtosys to exhibit at Morningstar Investment Conference 2019


Luke Hinchliffe on March 30, 2019

Kurtosys is pleased to announce that we will be exhibiting at 2019’s Morningstar Investment Conference from 8-10 May in Chicago.

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author

Digital Marketing


Kurtosys Spotlight: James Dunne, fund factsheet webinar, Apple Card


Elliot Burr on March 29, 2019

This week’s edition of Kurtosys Spotlight features five ‘building blocks’ for impact investing, Santander’s James Dunne, and the awaited launch of the Apple Card.

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author

Podcasts


Connecting the Dots – Jayne Fieldhouse [Podcast]


Elliot Burr on March 28, 2019

We talk with Jayne Fieldhouse, Head of Communications & Marketing at BlueBay Asset Management, about content curation and the continued role of social media.

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