A blog for innovative fund marketing and investor servicing professionals

Investment Professionals: Don’t be a LinkedIn Luddite!

By Courtney McQuade on November 21, 2016
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Social media is not the future. Social media is right now.    If you are a financial services professional, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your…

Friday Fund Marketing Roundup #21

By Elliot Burr on November 18, 2016
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Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

“We need you to make it go viral.” What’s the secret to viral marketing?

By Hannah Smith on November 15, 2016
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I always thought the whole point of something ‘going viral’ on the internet was that it happens spontaneously. A funny tweet, a photo of a weird-looking dog, or a video clip of a politician’s embarrassing gaffe…

10 Google Chrome Extensions to Boost Your Digital Marketing

By Elliot Burr on November 14, 2016
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Google Chrome is the world’s most used browser. It’s hardly surprising, as it is absolutely chock-full of additional apps and extensions which can improve not only your online browsing experience, but also your marketing strategy. Whether…

Friday Fund Marketing Roundup #20

By Elliot Burr on November 11, 2016
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Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Kurtosys’ Marketing Survey Reveals Increased Spending on Digital

By Paul Fawcett on November 10, 2016
kurtosys digital marketing survey 2016

Kurtosys’ 2015 Survey aimed to find out how digital marketers at asset management firms were adapting to the ever-changing landscape of technology. Whereas prior findings showed a trend in the role of marketers as supporters of…

A Rosetta Stone for Pension Assets

By John Greenwood on November 8, 2016
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Six months from now a prototype pension data interface will be unveiled that will unlock the secrets of £800bn of defined contribution (DC) pension assets. The Treasury’s choice of Aviva’s Digital Garage in London’s Shoreditch Tech…

Friday Fund Marketing Roundup #19

By Elliot Burr on November 4, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Asset managers get assertive: revisiting the Sports Direct case

By David Prosser on November 1, 2016
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Activist investment on corporate governance matters has long been a delicate subject. While some asset managers and other institutional investors have always taken the view that responsible shareholders engage with companies through on-going discussion and active…

Savvy Investor’s top papers for Investment Marketing Professionals

By Andrew Perrins on October 31, 2016
Savvy Investor

The 10 most popular papers of the last quarter  Savvy Investor has grown quickly since launch and is now the world’s leading platform for the distribution and promotion of white papers to institutional investors. Over 11,000…

Friday Fund Marketing Roundup #18

By Elliot Burr on October 28, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Better than Vegas: Dreamforce 2016

By Courtney McQuade on
Dreamforce

This year, the world’s biggest software conference brought together over 170,000 attendees to enjoy four fun-filled days of powerful keynotes, networking events, 2,700 sessions and, of course, the parties. It didn’t take Artificial Intelligence to figure out…

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