Thoughts, opinions and resources for financial marketing professionals
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Digital Marketing


AMMF #38: Seven new funds, Brexit backlash, Bitcoin rap


Elliot Burr on June 01, 2018

This week’s round up brings you a Brexit and MiFID II conundrum, the return of website spotlight, a seven-tier fund launch and a Bitcoin rap.

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Wealth Management


How Asset Managers are Using M&A to Strengthen & Diversify


Ray Aso on May 29, 2018

Global merger and acquisition (M&A) activity is set to increase in asset management in 2018. Given the rapid growth of this issue in the industry, we’ve been following the actions of institutions more and more closely, and have recently released our white paper on M&A. Here are its main takeaways.

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Digital Marketing


AMMF #37: The GDPR Cometh, women in leadership, Bitcoin Pizza Day


Elliot Burr on May 25, 2018

This week’s round up brings you the coming of GDPR, further insights into workplace gender diversity, advisory malpractices and Bitcoin Pizza Day.

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Interviews


Life after the merger: Aberdeen Standard Investments [interview]


Sam Shaw on May 22, 2018

Not quite a year since the completion of one of the asset management industry’s highest-profile mergers, Kurtosys interviewed Aberdeen Standard Investments’ Director of Operations Mike Tumilty on the group’s expanded global footprint, the need to be nimble and how timing is everything.

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Digital Marketing


AMMF #36: Huge AI hire, craft beers & FinServ, Flintstone cash


Elliot Burr on May 18, 2018

This week’s round up brings you a huge AI development, a re-entry into Chinese investments, the craft beers of FinServ, and The Flintstones.  

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Digital Marketing


Asset Manager Logos Then & Now


Elliot Burr on May 14, 2018

We’ve dug deep into the web to see exactly how asset managers have embraced the new logo revolution. From then to now, here’s a selection of the industry’s logo rebrands, from the sensational to the subtle, the majestic to the minimalist.

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Digital Marketing


AMMF #35: Richard Branson fund, bitcoin ban, Luxembourg limelight


Elliot Burr on May 11, 2018

This week’s round up brings you two FinServ forays for Virgin, post-MiFID II benefits, a crypto-ban, and AUM’s Luxembourg love affair.

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Opinion


Denying the transparency problem won’t make it disappear


Robin Powell on May 09, 2018

For Robin Powell, oil companies and asset managers have much to learn about what happened with smoking and health. The evidence is so overwhelming that fund managers may have a transparency problem.

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Digital Marketing


Speedy AM sites, martech trends, new-wave hedge funds [VIDEO]


Elliot Burr on May 04, 2018

This month’s video round up presents two world-first funds, the FCA’s surge in AM activity, the greatest marketing tech stacks, and crypto highs and lows.

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Digital Marketing


CMO Interview: Honing a global asset management brand


Sam Shaw on May 01, 2018

Kurtosys recently spoke with BNY Mellon Investment Management’s Anne-Marie McConnon, Chief Marketing Officer, about her recent efforts to hone the group’s multi-faceted brand, the industry’s collective need to be more consumer-focused and the rising importance of data and the digital journey.

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Digital Marketing


Asset Manager Websites Then & Now


Luke Hinchliffe on April 30, 2018

We take a look at the evolution of some large asset manager websites, from simple beginnings in the early days of the internet, to the technically advanced platforms they are today.

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Digital Marketing


11 must-hear asset management podcasts


Ray Aso on April 30, 2018

As attention-spans for long form written articles wither, asset managers are increasingly turning to podcasts to publish their market commentaries, investment insights and industry interviews. Here are eleven top examples.

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