Thoughts, opinions and resources for financial marketing professionals
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Digital Marketing


AMMF #34: MarTech stacks, Harvard hedge fund, Kanye marketing


Elliot Burr on April 27, 2018

This week’s round up brings you useful MarTech stacks, a teenage hedge fund, an AM partnership and Kanye West’s marketing tips.

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Digital Marketing


Why Panorama won’t tackle fee transparency


Robin Powell on April 26, 2018

We have still not seen the fund industry properly investigated on primetime television, despite journalists driving for fee transparency for years. Robin Powell discusses possible reasons for why a serious issue is not getting any substantial coverage on the small screen.

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Digital Marketing


What’s in your marketing tech stack?


Luke Hinchliffe on April 25, 2018

Have you ever stopped to consider how much marketing technology you are currently using at work? We look at what a marketing tech stack is. We also created our own 'stackie' to enter into Scott Brinker's Stackie Awards 2018.

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Wealth Management


What can Asset Managers learn from Millennial Investors?


Richard Watts on April 23, 2018

Asset management marketers need to learn how to adapt to the millennial mindset to reach out to the largest generation of potential investors.

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Digital Marketing


AMMF #33: Impact investing, LRI survey, Warren Buffett’s challenger


Elliot Burr on April 20, 2018

This week’s round up brings you the traditional vs robo-advisor debate, a MiFID II zombie, a social media investor survey and Warren Buffett’s biggest fan.

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Digital Marketing


SEO for Asset Managers – Where to Start


Alex Dixon on April 19, 2018

Search Engine Optimisation can be daunting for busy financial marketers, but a lot of it involves common sense and good quality content. We take a look at some pointers to get you started.

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FinTech


The Fintech World Series: Japan


Elliot Burr on April 18, 2018

Often considered a laggard in its adoption of fintech, Japan’s strong economy and history of technological advancement is finally being matched by the government’s growing interest in the rise of its fintech sector.  

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Regulation


GDPR: The Final Countdown [VIDEO]


Alexandra Filippova on April 16, 2018

With the start date of the General Data Protection Act (GDPR) coming next month, our Customer Success Manager Allie Filippova gives a full rundown of the steps needed to be taken by marketers in the financial world to reach compliance.

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Digital Marketing


AMMF #32: Brazil, Brexit, baseball and bitcoin


Elliot Burr on April 13, 2018

This week’s round up brings you Brexit issues for the FCA, two global firsts, Latin America’s crypto craze and a digital wallet for kids.

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Fund Marketing


Six ways that asset managers can start cutting costs


Robin Powell on April 11, 2018

Faced with tighter regulation, a greater emphasis on transparency and the rise of low-cost providers, Britain’s fund houses have no choice but to trim the fat. Robin Powell outlines six cost-cutting suggestions for the asset management industry.

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author

Company Culture


Women in FinTech: Emily Kennedy [Interview]


Elliot Burr on April 10, 2018

We interview Emily Kennedy, a Business Analyst based in Raleigh, North Carolina. Emily describes how she has helped to build the Kurtosys brand in NC, and details why it has become one of the USA's nascent technology hubs.

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Digital Marketing


AMMF #31: Q1 review, an FCA shakeup, Lady Gaga and AI


Elliot Burr on April 06, 2018

This week’s round up brings you a service for first-time investors, the FCA’s asset management shakeup, a quarterly review, Lady Gaga and AI.

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