A blog for innovative fund marketing and investor servicing professionals

Friday Fund Marketing Roundup #19

By Elliot Burr on November 4, 2016
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Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Asset managers get assertive: revisiting the Sports Direct case

By David Prosser on November 1, 2016
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Activist investment on corporate governance matters has long been a delicate subject. While some asset managers and other institutional investors have always taken the view that responsible shareholders engage with companies through on-going discussion and active…

Savvy Investor’s top papers for Investment Marketing Professionals

By Andrew Perrins on October 31, 2016
Savvy Investor

The 10 most popular papers of the last quarter  Savvy Investor has grown quickly since launch and is now the world’s leading platform for the distribution and promotion of white papers to institutional investors. Over 11,000…

Friday Fund Marketing Roundup #18

By Elliot Burr on October 28, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Better than Vegas: Dreamforce 2016

By Courtney McQuade on
Dreamforce

This year, the world’s biggest software conference brought together over 170,000 attendees to enjoy four fun-filled days of powerful keynotes, networking events, 2,700 sessions and, of course, the parties. It didn’t take Artificial Intelligence to figure out…

WordPress Plugins: 7 Ways to Maximise Your Fund Management Website

By Elliot Burr on October 26, 2016
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As far as Content Management Systems (CMS) go, WordPress is certainly a safe bet for many companies. Here at Kurtosys, WordPress is our trustworthy tool for making, containing and distributing our digital content. This very blog…

UCITS and the rebirth of hedge funds

By Hannah Smith on October 25, 2016
hedge-fund

Hedge funds as a whole have struggled to perform in the last couple of years, with mediocre returns dragging down the average, despite decent returns from a few standout funds. In 2015, hedge funds delivered their…

Friday Fund Marketing Roundup #17

By Elliot Burr on October 21, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Marketing Automation in Investment Websites – a Lost Opportunity?

By Luke Hinchliffe on October 20, 2016
marketing automation

In 2014 I wrote a paper called ‘Marketing Automation for Fund Managers’ which detailed some of the benefits investment management websites could gain from integrating modern marketing automation software. One of the reasons I wrote the…

Are Smart ETFs Too Good to Be True?

By Karen Riccio on October 19, 2016
smart-etfs

One of the first rules we are encouraged to follow as investors is “if it sounds too good to be true, it probably is.” For me, the jury is still out on whether smart beta ETFs…

Blockchain: Why asset managers must stop standing on the sidelines

By David Prosser on October 18, 2016
blockchain-icons

There may be disagreement over when blockchain technologies will be widely adopted by capital markets and the rest of the financial services industry – and even over which applications offer the most alluring use cases –…

Friday Fund Marketing Roundup #16

By Courtney McQuade on October 14, 2016
Fund Marketing Friday Ft Image

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

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