blogs

Friday Fund Marketing Roundup #31

By Elliot Burr on February 3, 2017
Friday-Roundup-New-3

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Friday Fund Marketing Roundup #30

By Elliot Burr on January 27, 2017
friday-roundup-new

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

The Art of the FinServ Blog: Part II

By Elliot Burr on December 20, 2016
finserv-blogs

Welcome back! Or, if you missed Part I of this article, you can catch up with us here. “Once more unto the breach, dear friends, once more.” 4. Brand “My Adidas / walk through concert doors /…

The Art of the FinServ Blog: Part I

By Elliot Burr on December 12, 2016
finserv-blogs

Prepare yourself: this is a blog post about blog posts. If you’ve ever read one of Kurtosys’ Friday Fund Marketing Roundups, you’ll know that we spend an awful lot of time surveying the FinServ landscape and…

500 Blog Posts – A Content Marketing Journey

By Luke Hinchliffe on March 9, 2016
500 Blog Posts - A Content Marketing Journey

As I was editing some of our blog content recently I spotted something in our WordPress admin panel – we had published 499 blog posts! So naturally, I had to write something ‘special’ to mark post number…

Cannibalize your asset management white papers for healthier marketing!

By Susan B. Weiner, CFA on August 22, 2013
lunch-box

Asset management firms often keep their content marketing efforts to white papers, e-books or other documents which run to 4+ pages. They’re missing out on opportunities to engage with readers with short attention spans. In this post, Susan Weiner, our go-to…

Top 10 Questions a Financial Adviser initially asks about Social Media

By Bridget Greenwood on September 26, 2012
Questions

When social media has been part of your everyday life (in both your professional and personal life) for a number of years now, it’s difficult to remember that not everyone ‘gets it’.  When the thousands of…

Financial social media: Content rules, LinkedIn is king… but lots of people still lack a clear usage policy.

By Hazel McHugh on April 25, 2012
social media finance

Results are out for the first quarter of 2012 in the Financial Professionals Social Media Adoption Study, a regular piece of research sponsored by American Century Investments. You can find the whole report here but for…

Reading list for 2012: Fund Manager blogs to bookmark

By Janet Lâm on December 30, 2011
bookmarks

As 2012 approaches, I’ve been thinking about new year’s resolutions (drink more water, learn something new almost everyday etc). Top of the list is always to read more and this includes squeezing in blogs: Below is a…