content marketing

Thoughts from Miton on Content, Technology & Fund Factsheets

By Sam Shaw on December 6, 2018

Miton has been through several years of evolution including the disposal of a sister firm, the acquisition of Darwin to bolster its multi-asset offering, seven fund launches in as many years, while coping with several senior…

We still don’t talk enough about investor behaviour

By Robin Powell on September 3, 2018

It’s taken a long time, but at last investor behaviour is receiving something like the attention it deserves. You might be a genius at picking stocks or timing the market, or know the academic literature inside…

AMMF #49: AI fund collab, Open Banking news, Winnie the Pooh investors

By Elliot Burr on August 24, 2018

Welcome to our asset management marketing focus This week’s round up brings you an AI fund collaboration, Bob Ross’ content marketing tips, future finserv successes, and Winnie the Pooh investors. Movers & Shakers Andrea Gerardi Is now…

8 eye-catching asset management infographics

By Ray Aso on August 13, 2018

Content comes in many formats these days, with an added onus to stand out in the oversaturated world of marketing through originality. Blog posts remain the flagship tool for fund marketers to discuss industry insights and…

Asset managers need to show warmth as well as competence

By Robin Powell on August 6, 2018

There can’t be many people working at a senior level in UK asset management who wouldn’t admit, if only privately, that the industry has a trust issue. It’s nearly three years since Daniel Godfrey was ousted…

5 Fresh Ways Financial Marketers Can Improve Their SEO

By Aljaz Fajmut on June 21, 2018

Got a cool-looking website? Awesome. One snag — as a finance marketer, you’re as good as leaving cash on the table if you don’t tweak your SEO. SEO is a continuous process. The end goal is…

11 must-hear asset management podcasts

By Ray Aso on April 30, 2018

As attention-spans for long form written articles wither, asset managers are increasingly turning to podcasts to publish their market commentaries, investment insights and industry interviews. Considering that the number of smartphone users this year alone is…

8 asset management blogs you need to know about

By Ray Aso on March 7, 2018

It should go without saying by now, but the online presence of asset managers is substantiated greatly through the use of a blog. Although investment insights and thought leadership content from fund managers can best service…

Six things the best financial videos have in common

By Robin Powell on February 26, 2018

It was five years ago that I left mainstream television to focus on producing video content for the financial sector. It’s been a huge learning experience. What works on TV, for instance, doesn’t always transfer well…

AMMF #25: New crypto-fund, investment podcasts, AM’s Valentine’s Day

By Elliot Burr on February 16, 2018

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Fund industry marketing RIP

By Robin Powell on February 5, 2018

It’s no secret that the fund industry is having a bad time. Yes, profit margins remain high, but that’s largely down to rising stock markets and, consequently, assets under management. The industry faces huge underlying challenges…

Why content is the new data for financial marketers

By Robin Powell on January 23, 2018

For the last 20 years or so, financial marketing has been all about data. Companies have devoted huge time and resources to gathering information about their clients and prospects, and, for most firms, marketing operations have…


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