content marketing

Can your audience actually read your content?

By Luke Hinchliffe on November 2, 2017
Content Audience Maze

Content marketing is something that fund managers have caught on to in recent years, and it provides a very effective way of connecting with partners and clients. Indeed, in Kurtosys’ annual survey 63% of respondents said…

Advisers and wealth managers demand quality over quantity

By Elliot Burr on November 1, 2017
citywire breakfast event

Richard Lander, Director of Citywire Engage, has signalled the need for asset managers to simplify their content and avoid jargon in order to boost their brand awareness and market their content in a better way. Citywire…

Fund managers need to go straight to consumers

By Mash Patel on October 25, 2017
Direct-to-Consumer-Funds

While fund managers can be forgiven for not prioritising marketing activities when allocating their budgets right now – MiFID II compliance activities are obviously at the top of the list – there is a massive shift…

48% of asset managers think regulation will cause most disruption in future [Survey]

By Luke Hinchliffe on October 10, 2017
Survey 2017 featured image

This past month, Kurtosys rolled out its annual survey to find out how marketers at asset management firms were reacting to changes in the digital landscape. In 2016, we attempted to dig deep to find out…

Cryptocurrency battles, guerrilla marketing, cybersecurity challenges [VIDEO]

By Elliot Burr on June 30, 2017
FinTech Marketing Roundup

This month’s round up presents the ongoing Bitcoin vs Ethereum battle, banking news from Spain, and the British and Irish Lions Fund XV. Vice/Motherboard Bitcoiners Are Freaking Out Over ‘The Flippening’ by Daniel Oberhaus Vitalik Buterin explains…

Post-Brexit destinations, GDPR warnings, France’s fintech boost [VIDEO]

By Elliot Burr on June 2, 2017
FinTech Marketing Roundup

  This month’s round up presents France’s fintech boost under Macron, blockchain hell and more LinkedIn tips from our social media expert. BBC News Lloyds eyes Berlin for post-Brexit push The Lang Cat ISA ISA Baby…

Friday Fintech Marketing Roundup #43

By Elliot Burr on May 19, 2017
FinTech Marketing Roundup

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Friday Fintech Marketing Roundup #42

By Elliot Burr on May 12, 2017
FinTech Marketing Roundup

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Bitcoin ETFs, best fund websites, digital banking revolution [VIDEO]

By Elliot Burr on May 5, 2017
FinTech Marketing Roundup

This month’s round up brings New York’s cyber security shake-up, banks delving into the world of vlogging and a social media tip from our expert in the field. The Financial Brand Bank Builds Army of Digital Tech…

AI hedge funds, celebrity investments, VR marketing [VIDEO]

By Elliot Burr on March 17, 2017
Friday-Roundup-New-3

  This month’s round up brings you investment news from some household names, technology’s most desirable new home and speculation of Europe’s fintech landscape post-Brexit. Please check out the great articles featured in the video above, which are as follows:…

Friday Fund Marketing Roundup #36

By Elliot Burr on March 10, 2017
Friday-Roundup-New-3

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

Friday Fund Marketing Roundup #35

By Elliot Burr on March 3, 2017
Friday-Roundup-New-3

Welcome to our digital marketing round-up Here at Kurtosys we fall down the digital rabbit hole so you don’t have to. We’ve pulled out some of the best reports, eBooks and articles from the digital sphere,…

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