GDPR

AMMF #64: Marketing masterclass, GDPR returns, investing in alpacas

By Elliot Burr on December 7, 2018
6-Dec-FI

Welcome to our asset management marketing focus This week’s edition brings you a marketing masterclass, GDPR reflections, a blockchain revelation for the FSI, and alpaca investments. Movers & Shakers Michele Colavito Is now ➜ Sales Manager,…

Personalisation a key priority for financial marketing in 2019 [Survey]

By Paul Fawcett on November 6, 2018
Personalisation-Survey

Kurtosys has just released the 2018 edition for its annual survey, now in its fifth year, looking into how marketing within asset management firms is changing and adapting to the effects of digitalisation.   This year…

What does POPI mean for your marketing department?

By Leandi Kolver on August 22, 2018

The effective date of the South African Protection of Personal Information Act (POPI) has not yet been announced, but that doesn’t mean your organisation shouldn’t be preparing for it. Especially since the Act that was first…

8 Examples of fund manager email subscription pages

By Paul Fawcett on June 25, 2018
Examples of fund manager email subscription pages

Despite years of blog posts depicting “why email marketing is dead” and other click-bait style titles, the humble email remains one of the digital marketers most powerful tools. Whilst social media gave us a multitude of…

AMMF #38: Seven new funds, Brexit backlash, Bitcoin rap

By Elliot Burr on June 1, 2018
1-June-Roundup-FI

Welcome to our asset management marketing focus This week’s round up brings you a Brexit and MiFID II conundrum, the return of website spotlight, a seven-tier fund launch and a Bitcoin rap. Movers & Shakers Christian Claßen…

AMMF #37: The GDPR Cometh, women in leadership, Bitcoin Pizza Day

By Elliot Burr on May 25, 2018
25-May-Roundup-FI

Welcome to our asset management marketing focus This week’s round up brings you the coming of GDPR, further insights into workplace gender diversity, advisory malpractices and Bitcoin Pizza Day. Movers & Shakers Mark Davidson Is now ➜…

AMMF #35: Richard Branson fund, bitcoin ban, Luxembourg limelight

By Elliot Burr on May 11, 2018
11-May-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you two FinServ forays for Virgin, post-MiFID II benefits, a crypto-ban, and AUM’s Luxembourg love affair. Movers & Shakers Sam Blanshard Is now ➜ Head…

CMO Interview: Honing a global asset management brand

By Sam Shaw on May 1, 2018
Anne-Marie McConnon

Kurtosys recently spoke with BNY Mellon Investment Management’s (BNY Mellon IM) Anne-Marie McConnon, Chief Marketing Officer, about her recent efforts to hone the group’s multi-faceted brand, the industry’s collective need to be more consumer-focused and the…

GDPR: The Final Countdown [VIDEO]

By Alexandra Filippova on April 16, 2018
GDPR-Video

Marketers, it’s now only a month until GDPR. The General Data Protection Regulation gets rolled out May 25th 2018, a rule which organisations have been aware of for some time, or have they? In this short…

AMMF #32: Brazil, Brexit, baseball and bitcoin

By Elliot Burr on April 13, 2018
13-April-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you Brexit issues for the FCA, two global firsts, Latin America’s crypto craze and a digital wallet for kids. Chris Cahill Is now ➜ Interim…

Controversial ETF, China’s equity picks, data protection update [VIDEO]

By Elliot Burr on March 9, 2018
9-March-Roundup-FI

This month’s video round up presents revolutionary fund launches, a data protection-themed test, gender equality studies, and more of our favourite investment industry websites. Please find links to the talked-about articles and features below. Fund Launches…

AMMF #27: The Royce Funds, GDPR how-to, BlueBay’s CEO

By Elliot Burr on March 2, 2018
2-March-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…