GDPR

8 Examples of fund manager email subscription pages

By Paul Fawcett on June 25, 2018
Examples of fund manager email subscription pages

Despite years of blog posts depicting “why email marketing is dead” and other click-bait style titles, the humble email remains one of the digital marketers most powerful tools. Whilst social media gave us a multitude of…

AMMF #38: Seven new funds, Brexit backlash, Bitcoin rap

By Elliot Burr on June 1, 2018
1-June-Roundup-FI

Welcome to our asset management marketing focus This week’s round up brings you a Brexit and MiFID II conundrum, the return of website spotlight, a seven-tier fund launch and a Bitcoin rap. Movers & Shakers Christian Claßen…

AMMF #37: The GDPR Cometh, women in leadership, Bitcoin Pizza Day

By Elliot Burr on May 25, 2018
25-May-Roundup-FI

Welcome to our asset management marketing focus This week’s round up brings you the coming of GDPR, further insights into workplace gender diversity, advisory malpractices and Bitcoin Pizza Day. Movers & Shakers Mark Davidson Is now ➜…

AMMF #35: Richard Branson fund, bitcoin ban, Luxembourg limelight

By Elliot Burr on May 11, 2018
11-May-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you two FinServ forays for Virgin, post-MiFID II benefits, a crypto-ban, and AUM’s Luxembourg love affair. Movers & Shakers Sam Blanshard Is now ➜ Head…

CMO Interview: Honing a global asset management brand

By Sam Shaw on May 1, 2018
Anne-Marie McConnon

Kurtosys recently spoke with BNY Mellon Investment Management’s (BNY Mellon IM) Anne-Marie McConnon, Chief Marketing Officer, about her recent efforts to hone the group’s multi-faceted brand, the industry’s collective need to be more consumer-focused and the…

GDPR: The Final Countdown [VIDEO]

By Alexandra Filippova on April 16, 2018
GDPR-Video

Marketers, it’s now only a month until GDPR. The General Data Protection Regulation gets rolled out May 25th 2018, a rule which organisations have been aware of for some time, or have they? In this short…

AMMF #32: Brazil, Brexit, baseball and bitcoin

By Elliot Burr on April 13, 2018
13-April-Roundup-FI

Welcome to our asset management marketing roundup This week’s round up brings you Brexit issues for the FCA, two global firsts, Latin America’s crypto craze and a digital wallet for kids. Chris Cahill Is now ➜ Interim…

Controversial ETF, China’s equity picks, data protection update [VIDEO]

By Elliot Burr on March 9, 2018
9-March-Roundup-FI

This month’s video round up presents revolutionary fund launches, a data protection-themed test, gender equality studies, and more of our favourite investment industry websites. Please find links to the talked-about articles and features below. Fund Launches…

AMMF #27: The Royce Funds, GDPR how-to, BlueBay’s CEO

By Elliot Burr on March 2, 2018
2-March-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

AMMF #25: New crypto-fund, investment podcasts, AM’s Valentine’s Day

By Elliot Burr on February 16, 2018
16-Feb-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

AMMF #24: World-first ETF, power of RegTech, the ‘Wizard of Oz’

By Elliot Burr on February 9, 2018
9-Feb-Roundup-FI

Welcome to our asset management marketing roundup Asset managers are increasingly looking to embrace digital, offering innovative ways to engage with investors who are looking to trust those that are up to speed. From marketing funds…

Gender equality ETF, more MiFID II, fund website spotlight [VIDEO]

By Elliot Burr on February 2, 2018
2-Feb-Roundup-FI

This month’s video round up presents the new wave of ETF investment opportunities, an update on MiFID II, GDPR due dates, and our favourite recent website launches and campaigns within asset management. Please find links to…