personalisation

Why is personalisation so hard in financial services?

By Hafsa Mughal on February 21, 2019
Personalisation-difficulty

Over the past three years, every digital transformation or trend report has reiterated the same key fact: the future is personalisation. We all dutifully nod our heads in agreement – what else could it be? Indeed,…

Digital marketing essentials for a complete ECM ecosystem in financial services

By Richard Watts on February 11, 2019
ECM-Rich-Arrows

At Kurtosys, we are seeing marketing and technology departments collaborate more than ever to ensure businesses get maximum efficiency across their digital footprint. One of the biggest plays towards this is executing an Enterprise Content Management…

The Top 7 Digital Marketing Trends to Hit Financial Services in 2019

By Leandi Kolver on December 17, 2018

As 2018 draws to a close it’s the perfect time to look ahead and plan for the challenges and opportunities 2019 will bring. With this in mind, we’ve lined up the top 6 digital marketing trends…

Personalisation a key priority for financial marketing in 2019 [Survey]

By Paul Fawcett on November 6, 2018
Personalisation-Survey

Kurtosys has just released the 2018 edition for its annual survey, now in its fifth year, looking into how marketing within asset management firms is changing and adapting to the effects of digitalisation.   This year…

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